MICE Midterm Reviewer

MICE

• is an acronymfor meetings, incentives,conferences, and exhibitions.

• In recent years, the terms “meetings industry” and “events industry” have been gaining popularity as alternatives for MICE.

MICE

• It makes up a big part of global business travel since every industry has regular events of somekind.

• The main goal here is always to bring professionals together, foster connections,promote new ideas, and pushgrowth.

MICE

• Traditionally, MICE encompasses mostly business events. Leisure events like concerts or festivals fall into a different category.

• However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience.

Meeting

General term indicating the coming together of a number of people in one place, to confer or carry out a particular activity.

Incentives

It is a tool for motivating people invol ved in an organization success – Employees, Dealers , Distributors, Sales people, consultants, & last but not least, even key customers , it is alsomeans of rewarding themfor a jobwell done or excellent sale results

Conference

• participatory meeting designed for discussion, fact-finding, problem-solving and consultation.

• It is used by an organization to exchange views, convey a message, open a debate, or give publicity to some area of opinion on a specific issue. No tradition, continuity, or periodicity is required to convene a conference.

• Compared to a congress, a conference is smaller in scale.

Convention

• gathering of individuals in which the planning activity of the attendees is to attend educational sessions, participate in meeting/discussions, socialize, or attend other organized events.

• Conventions include exhibits.

• Congress is the European termfor convention.

Exhibition

the display of products or promotional material for purposes of public relations, sales, and/or marketing. It is an activity designed for suppliers of products, goods , and/or services to demonsrate and promote to a certain market.

• It is the Europeian term for exposition.

Exposition

larger in scale than an exhibition. It generally consists of a huge public display of the goods and services of a particular industry.

Event

an occurrence, happening, and activity designed a round various themes in order to create or enhance interest in a destination.

The Role of MICE in the Tourism and Hospitality Industry

The MICE industry is an exciting and profitable segment of the tourism and hospitality industry. A major source of revenue for the tourismand hospitality industry comes from the meetings, incentives, conventions,and exhibitions segment of the industry.

The Role of MICE in theTourismand

As the tourism and hospitality industry saw great increases in expenditures, meetings, incentives, conventions,and exhibitions experienced great growth as well. With the many changes the tourism and hospitality industry has undergonein the past 20 years, the importance of MICE has become more recognized. - The need to communicate with one another face-to-face has been the driving force behind the growthof this industry

Planners - 4 Major Components of the MICEIndustry

• are individuals or groups that plan meetings, conventions,andexhibitions. Planners into a number of categories such as corporate meeting planners, association meeting planners, and independent meeting planners.

• Corporate meeting planners work exclusively for a corporation.

• Association meeting planners work exclusively for anassociation.

• Independent meeting planners contract their services to both associations and corporations

Host facilities

• provide lodging, meeting rooms, food and beverage, as well as a number of other services for groups attending meetings, conventions,or exhibitions. Host facilities include hotels, conferencecenters,resorthotels, universities, bed and breakfast inns, etc.

Services

• refer to individuals and organizations that provide support for the meetings, conventions, and exhibitions, segment of the tourism and hospitality industry. Service suppliers include transportation companies, attractions, tour guide companies, and entertainers.

Exhibitors

• are financialiy link with all segments of the MICE industry.They provide much of the revenue needed for the planners to hold meetings,conventions, and exhibitions. Exhibitors are persons who work for the company. Other names for an exhibitor are advertising director,communication director, or director of marketing.Who is involved with the corporate exhibit program. The main aim of exhibitors is to introduce their products, both new and old, to an interested audience.

History of the MICE Industry

• Archaeologists who investigated ancient cultures have found ruins that served as places where, primitive people gathered to discuss common interests such as hunting plans,war activities, peace, negotiations, and tribal celebrations.

• Each village or hamlet had its common gathering place. As geographical areas grew,citiesbecame the meeting places for people who wanted to trade goods or discuss common problems. As cities became the center of activities for geographical regions and transportation improved, the desire of the people to gather and discuss thingsof common interest became more widespread. Trade associations, professional, fraternal,andreligious organizations assembled to discuss relevant issues. Discussions of trade regulations, as well as selling or trading of goods, were the main reasons for convening.Many trade, professional, fraternal, and religious associations have historical roots in Europe. In the United States, such activity took place only in the mid-1800s. AsAmericagrew, so did its trade, professional, fraternal, and religious associations.

History of the MICE Industry

In the Philippines, Manila, its capital, is proud to havepioneeredtheinternational meeting industry in Southeast Asia1976wasamemorable year for the region. It was in this year that Manilaopenedits door to Asia's first fullfledge convention center- ThePhilippineInternational Convention Center (PICC)-to the International MonetaryFund/Word Bank Meeting.

History of the MICE Industry

• Manila has developed its professionalismandexpertise.Ithasdeveloped an infrastructure of deluxe accommodations, efficienttransportation network, and modern telecommunicationstosupportaversatile range of meeting facilities. In 1996, Manilacelebrated20years as a leading destination for meetings, conventions,andexhibitions.

The Growth of the MICE Industry

The growth of the MICE industry has been remarkable. Mostofthisdevelopment has occurred within the past 10 years. Thisgrowthhasbeen due to several factors: meeting planners associations, theairlineindustry, the lodging industry, convention centers, conferencecenters,meeting technology, and ground handlers.

Meeting PlannersAssociations

• Development of associations is connected with meeting planners.These associations not only grew in numbers but also expanded the list of services they offeyd to their members. Majority of these associations increased their emphasis on education. Other growth factors included the rise of the independent meeting planners,theincrease in the number of women planners, certification and development of standards, and the integration of travel agents in to the profession

Airline Industry

• The advancement of the airline industry enabled people to travel quickly and efficiently. This was made possible by the introduction of the jet airplane-an invention that revolutionized transportation worldwide. A relevant factor was the deregulationof the airline industry which resulted in vigorous competition among airlines to attract more passengers. This caused a reductioninthecostofairtravel.

Lodging Industry

• The lodging industry recognized the financial importance of MICE. HOTELS grew and became convention centers. Hoteliers learned to adapt their services to different clients. Property marketing directors learned how to work with meeting planners.

Convention Centers

• Convention centers expanded in terms of exhibition spaces,accessibility, and storage facilities,

• They were able to accommodate all the activities of a convention and trade show under one roof.

• Traffic was improved, allowing large numbers of people to move quickly from one area to another.

Convention Bureaus

• Convention bureaus grew rapidly both in numbers and size of operations. The number of bureaus has doubled since1980, from 100 to more than 250. Their operators have become more professional.They actively participate in industry and association affairs.

Conference Centers

• Conference centers changed their appearances during the past two decades. For some time they maintained a "business only" appearance.This has been replaced by modern restaurants, recreational facilities,and the latest high-tech audio visual equipment.

Meeting Technology

• Modern audiovisual equipment gave meeting planners a greater degree of flexibility and creativity that was never never possible in the past. Video projectors, 360-degree projection techniques, muti-image presentations, and unique sound systems have become very common.

Ground Handlers

• Effective ground arrangements became necessary as MICE became more complex. Ground arrangements include planning tours,transportation, sightseeing, banquets, and hotel reservations.

• Convention service companies were established in the1970s to develop creative meeting programs.

Importance of the MICE Industry

• One of the most rapidly growing segments of the tourism and hospitality industry is the MICE industry. In the United States,it has developed into an industry that is worth more than $25billion.

• The international convention and exhibition market has grown considerably in Western Europe mainly in France, Belgium,GreatBritain, and Switzerland.

Importance of the MICE Industry

Conventions and exhibitions generate a tremendous amount of revenue within the tourism and hospitality industry. Travel sales from meetings,conventions, and exhibitions are so important to the economy that alllevels of government have organized, advertised, and provided services to attract these groups. The United states has offices in major industrial counties to help organizations with travel arrangements to the country.Each state allots a major part of its budget to advertising to encourage conventions and business travel to their state. Majorityof cities with a population of around 200,000 have visitor and convention centers that aim to attract and support meetings, conventions, andexhibitions.

Importance of the MICE Industry

Over the years, the International Association of Convention and Visitors Bureaus has undertaken an assessment of the economic impact of MICE. It was found out that out-of-town convention delegates spend an average of $638 for a 3.5 day stay. Delegates to international, national, or regional conventions/exhibitions stay an average of 4.1 days and spend an average of $818. Trade show delegate expenditures exceed $1,000, including exhibitor and association expenditures.The International Association of Convention and Visitors Bureaus has conducted these studies for several years involving the United States andnon-U.S.cities.These studies showed that approximately 82 million delegates attended 267,810 meetings with a direct economic impact of more

Common Meeting Room Setups

• Classroom Set up

• THEATRE SET UP

• U-Shape Set up

• Hollow Square Set up

• Octagon Set up

Planning & Strategy

• Plan meeting agenda

•Establish meetings objectives

•Predict attendance

•Set meeting budget

Venue &Accommodation

•Select meeting site

•Select meeting facility

•Select hotel

•Negotiate contracts

Program & Promotion

•Plan exhibitions

•Create marketing plan

Logistics &Transportation

•Plan travel to & plan from site

•Arrange ground transportation

Technical & Support Services

•Organize audiovisuals needs

Team Coordination - ON SITE ACTIVITIES

•Conduct pre – event briefing

•Prepare executive plans

Atendee Flow & Logistics - ON SITE ACTIVITIES

•Move people in/out

Operations &Control - ON SITE ACTIVITIES

•Troubleshoot

•Approve invoices

Review &Analysis - POST MEETING ACTIVITIES

•Debrief

•Evaluate

Closure &Appreciation - POST MEETING ACTIVITIES

•Provide recognition & appreciation

Process of Conventions Conventions

are generally largely meetings with some form of exposition or trade show included. A number of Associations have one or more conventions per year.These conventions raise a large part of the association budget

Convention Support Services

• Transportation

• Hotels & motels

• Restaurants

• Attractions

• Suppliers and other support services

Organize an Exhibition Process

Feasibility → Design → Planning →Production→Operation→Termination →Assessment

Trade & Industrial Fairs - Types of Events / Exhibition

Events where manufacturers and businesses display industrial products and services to trade buyers, distributors, and professionals (not the general public).

Combined conferences & exhibitions - Types of Events / Exhibition

Events that combine formal meetings or conferences with exhibition booths , allowing learning, networking, and product showcasing at the same time.

Consumer & Public Exhibitions - Types of Events / Exhibition

Large exhibitions open to the general public , showcasing consumer goods such as electronics, fashion, food, or home products.

Public exhibitions - Types of Events / Exhibition

Educational or cultural displays organized by public or private bodies , such as art, history, science, or community exhibitions

Garden festivals - Types of Events / Exhibition

Outdoor exhibitions featuring flowers, landscaping, gardening tools, and horticulture displays, often combined with entertainment

Company “In – House” Events - Types of Events / Exhibition

Events held within a company’s premises for employees, clients, or partners, such as internal exhibitions or demonstrations.

Prospective staff interview - Types of Events / Exhibition

Recruitment events where organizations interview and assess potential employees, sometimes combined with company presentations.

Product launching - Types of Events / Exhibition

Focused event s des igned to demons trate and promote a specific product, often involving live demonstrations and media coverage.

Other Exhibitions / Display Attractions - Types of Events / Exhibition

Special displays such as art shows, cultural showcases, technology demos, or themed attractions.

Forms of incentives travel

• Pure Incentives.

• Luxury pure incentives.

• Mid range pure incentives.

• Motivational Meetings

• Fam tour

THE SITE SELECTIONPROCESSFORMICETOURISM - ACESSIBILITY

Meetings

bring people together in one place for the in order to share information and to address and solve problems. According to the International Dictionary of Event Management by Goldblatt & Nelson (2001), and accepted by the International Special Event Society (ISES),

-are defined as An assembly of individuals gathered to discuss items of mutual interest or engage in professional development through learning activities.

meeting (International Encyclopedia of Hospitality Management )

described as, "an officially sanctioned and required meeting for employees of a specific corporation. Corporate meetings are often held off site of the corporate location and required employees to travel to the meeting. Expenses associated with the meeting such as, transportation, meals, and hotel accommodations are paid for by the corporation"

1. Set up your meeting goals and agenda

Before choosing and reserving a venue for your corporate meeting, it is important to have the whole program planned out. Your agenda must contain the goals and objectives of the meeting to identify its purpose, the date and time of the event, transportation plan, and a list of people attending. Setting up all of these plans beforehand allows you to identify what amenities and features you would need in a hotel, and ensure that the whole event would be able to proceed smoothly. Once these have been settled, the next step is to find the best hotel for your meeting and set up a reservation. Many meetings have a fixed agenda. As an example, items on an agenda for a corporate shareholders meeting are fixed by law in many jurisdictions. A regular business or project meeting may have a less structured format, but all are likely to be of the form: Setting an achievable agenda goes a long way toward having a successful meeting.

I-Welcome and Introduction

II-Recap of the minutes of the last meeting

III-Any matters arising from the last meeting

IV-Today's meeting proceedings:

V-Item One Item

Two And So On…

Any other business

VI-Conclusion Setting date for the next meeting

VII- Closing

2. Venue Reservation

After the meeting has been scheduled, the next important step is to search for the right hotel to host the meeting. There are several considerations that need to be taken into account in booking a hotel. These factors include availability and location, as not all hotels have vacant event venues during certain dates while choosing the most convenient and accessible location helps make traveling to the venue a much more comfortable experience. Cost is the next factor to consider, as you would only have a set budget when arranging a meeting. Maximizing your budget allows you to provide the best corporate meeting experience and utilize a full set of amenities. Aligned with cost are venue size and access to facilities. Corporate meetings can be either small events conducted by a single team, a whole division, or a company-wide event where all members are present.

It is also important to take note of the facilities and features provided by a hotel venue, as certain hotels could have the best arrangements and equipment to help you conduct your corporate meeting. Speakers, projectors, and screens may include these pieces of equipment. You can now inquire for a reservation after being able to find the best hotel that would accommodate your needs and equipment. Hotel reservations can be made through emails, calls, or even a contact page on the website of the hotel itself. With the amount of connectivity that is available today, reserving a hotel room or function room has become a much easier experience, making the process of arranging corporate meetings much more efficient.

3. Send Invitations to all employees

After the location and schedule of the venue has been identified, the next move is to invite all the participants who must be present on the day of the meeting. Invitations can now be done electronically, which is more effective, as you can monitor individuals who would or would not attend with only a few clicks immediately. This will also help you adapt appropriately, as you may need to accommodate less or more people in the meeting venue if needed. It is also important to send invitations at least two weeks before the event in order to make sure that everyone would be able to adjust their schedules accordingly and attend the meeting.

4. Prepare early during the meeting day itself

It is best to prepare all important arrangements in advance by the time the meeting day happens, and that means arriving ahead of the attendees at the venue. This will help to iron out important concerns and scope out issues that could affect the schedule of the meeting. It is also best to test the equipment, as the flow of a meeting will be greatly disrupted should there be technical difficulties. Checking out the number of chairs and tables present is also important, as you would need to accommodate everyone, and prevent the trouble of having to add or remove furniture in the middle of the meeting. A well-prepared meeting will not only help the meeting proceed without difficulty but also make the event successful overall.

1. Board meetings - Types of Corporate Meetings

- Meetings of the board of the directors of a corporation, usually held annually. A board meeting is a meeting of the board of directors of a corporation, typically held to discuss company-wide policies or concerns at certain times of the year. The overall strategic plan of the corporation is decided by the board of directors, and the directors are either chosen by shareholders or by members of the organization. These kinds of meetings are important because they are a way for the people in charge to identify and address the company's path.

2. Management Meetings - Types of Corporate Meetings

- The managers from different regions of a corporation meet when necessary to make decisions for the corporation. This is the opportunity to buy time for non-performance and times where each management member juggles by speaking through their noses and side mouths to reinforce their grip on the company jugular. Management meetings are opportunities for the management team to brainstorm on key issues relating to the business and arrive at concrete solutions.

3. Shareholder Meetings - Types of Corporate Meetings

- Investors who own a share in a company meet quarterly. Shareholders Meeting means a meeting of the stockholders of the corporation wherein resolution are placed before the shareholders to discuss about the corporate matters and other matters required by the bylaws of the company (such as company's performance over the relevant statutory period is reviewed and approved, Board of Directors (BOD) of the company are appointed, decisions regarding increase in share capital, major acquisitions, mergers are taken, etc.) and may be conducted at frequent intervals (li

4. Meetings with partners, suppliers and clients - Types of Corporate Meetings

- A gathering to discuss business deals, usually held with little prior notice. The Meeting with Suppliers is an opportunity to exchange information and ask questions about our procedures for contracting and contract management. The event aims at strengthening the engagement with suppliers, so that they are involved with the management and sustainability practices which are in our hires and acquisitions.

5. Strategic planning - Types of Corporate Meetings

- Managers meeting with employees to discuss the future of the company. Strategic planning is an activity of executive management that is used to set targets, concentrate attention and money, improve programs, ensure that personnel and other partners collaborate for shared goals, agree on expected results/results, and review and change the course of the organization in response to a changing climate

The Importance of Meeting and Conference Rooms in Hotels

The best hotels and resorts have taken steps to accommodate the needs of businesses and corporate travelers. They provide such guests with important amenities such as: ✓ A well-equipped business center ✓ State of the art meeting rooms ✓ Spacious conference halls for larger events ✓ Banquet halls for official parties

An indispensable feature of any luxury hotel or resort is the well-equipped conference and meeting space. This is because it is now extremely common for corporate events and conferences. Events hosted by large corporations and private bodies are very prestigious and provide a hotel or resort with an outstanding source of revenue.

Incentives

are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. It is a management tool for sales managers, suppliers, vendors, manufacturing personnel, support staff, and, in some cases, consumers, to be rewarded and motivated. A few days in a resort, hotel or popular hospitality venue at your company's expense does wonders for employee loyalty.

Incentive travel

is an important subset of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. It is effectively a travel perk used to incentivize or motivate employees or partners. It is often tied to company goals or top performers.

HOW DO INCENTIVE TRAVEL PROGRAMS WORK?

Incentive travel has been used by high-performing companies as an efficient management tool for decades, but the policy remains widely overlooked and there is not much diversity in how it is applied. Although there is no single standard for the implementation of incentive travel programs, the general concept includes workers fulfilling a pre-defined goal of applying for a group trip.

Duration

The vacation usually lasts from three to seven days and combines team-building events, opportunities for professional networking and free personal time to enjoy the destination.

Expenses

The company funds the majority, if not all, of the expenses. The getaway may be offered to all employees, specific departments, channel partners or VIP clients. Some incentive trips include the employees only while others extend invitations to spouses or children. An in-house or outsourced corporate event planner is responsible for planning the logistics.

Buying power - FACTORS BEHIND INCENTIVE TRAVEL DECISIONS

- Strength of the exchange rate in the countries being considered as the destination for the trip

Incentive budget economy - FACTORS BEHIND INCENTIVE TRAVEL DECISIONS

- How strong is the economy in the country in which the sponsoring group is headquartered?

Political climate - FACTORS BEHIND INCENTIVE TRAVEL DECISIONS

- Travel alert for destinations with political turmoil

Safety and Security - FACTORS BEHIND INCENTIVE TRAVEL DECISIONS

- Terrorist alert levels after the 911 incident

Uniqueness of experience - FACTORS BEHIND INCENTIVE TRAVEL DECISIONS

- Takes into consideration whether these articipants have experienced this type of trip before

Value - FACTORS BEHIND INCENTIVE TRAVEL DECISIONS

- How do facilities and services compare with other choices of destination

WHAT IS THE GOAL OF INCENTIVE TRAVEL PROGRAMS?

Incentive travel, including hosted lunches, incentive points and cash incentives, is a benefit that businesses use to improve employee buy-in, motivation and productivity. The theory is that when employees are highly motivated to increase certain activities, they are more likely to put in the extra effort to hit the targets that drive the company toward larger profits. Incentive travel programs are commonly used to help sales teams become more successful, but nearly any industry, organization or department can leverage this strategy to address productivity gaps or tackle big action items.

1. Sales Incentives

Incentives are a very effective tool for sales to be motivated. An incentive package could be directed at the employees of a corporation, i.e. the sales team or its distributors/re-sellers.

2. Rewards and Recognition

Group travel may also be used as part of a reward and appreciation program for workers. Although incentive programs are targeted at encouraging or shaping someone's efforts, rewards and appreciation programs are designed to enhance those behaviors.

A qualified employee can be considered to improve customer service, to live up to organizational values, or to achieve productivity objectives. As a way to connect with their staff, recognize success, and encourage top accomplishments, a business might establish a community travel program 'award'.

3. Employee Motivation

Group travel is also used for the motivation of employees; to involve people, improve behaviors, create morale, and incorporate new values. This may be to address low morale, turnover of staff, and poor customer service, or to promote teamwork and launch new goods. In this case, a group travel package should be established to encourage workers by an itinerary of experiential events enjoyed as a team by the group. Such operations are clearly designed to include interaction, learning, and intervention that can contribute to the working environment.

4. Customer Loyalty

Another variation of an incentive program is when group travel is used to reward customer loyalty and repeat business.

Design and Launch - Phases of Incentive Travels

As soon as the details and qualifications are set, the company introduces it to the team.

Qualification - Phases of Incentive Travels

Team members work hard to achieve the goals that will qualify them for the trip. Ongoing buzz creation and progress tracking keep the excitement level high. At the end of the qualification period, the company announces the winners.

Preparation - Phases of Incentive Travels

Once travel arrangements are set, the team starts to get excited. Confidence increases and winners start to perform at even higher levels.

The Experience - Phases of Incentive Travels

The destination and planned activities wow the travelers and encourage bonding.

Post-Trip - Phases of Incentive Travels

The travelers come back and tell their coworkers all about their amazing trip. They continue to perform at a high level, inspired by their experience. Those who didn't go are motivated by the idea of joining in next year.

What do great incentive trips look like?

Theoretically, you could offer an incentive trip consisting of plane tickets and a voucher for a few nights in an all-inclusive resort, sent to the winners via email. But that wouldn't be a group trip, and it wouldn't have a hands-on feel or team-building potential.

The group experience is an essential element of incentive trips. It's what creates a feeling of community among the travelers, inspiring them to reminisce together later, which will generate free publicity for the next trip.

To make the most of the team bonding and vacation elements of the experience, incentive trips should include group excursions, activities, and relaxing meals. Whenever possible, the itinerary should feature experiences that employees can't get anywhere else; "exclusive access" is always a good phrase to see on an incentive travel itinerary.

Convention

is an event where the primary activity of the attendees is to attend educational sessions, participate in meetings/discussions, socialize or attend other organized events. There is a secondary exhibit component.

conference

is a participatory meeting designed for discussion, factfinding, problem solving and consultation. It is an event used by any organization to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives. Conferences are generally on a smaller scale than congresses.

Conference centers

are facilities specifically built to offer an atmosphere for people who meet to exchange ideas with ease and comfort.

Convention centers

on the other hand, are facilities for meeting and expositions without sleeping rooms.

Hotels

are facilities provide sleeping rooms, meetings spaces and function rooms, food & beverage and other amenities and can provide up to certain level of service for conferences, as its core driver is room sales, not meeting spaces.

Spacious

The venue must be big enough to comfortably accommodate a large number of guests and attendees, as many corporate events are attended by a huge number of people.

Location

The hotel must be advantageously located in or near the heart of the city and the conference venue must be well connected to the airport, railway stations, etc.

Ambience

The venue must offer a chic and professional ambience, with impeccable service and elegant décor, in order to impress the visitors and attendees.