File Formats

File Formats

Divided into Print Formats & Screen Formats

Screen Formats: include

JPEG, GIF, PNG, SVG

Print Formats: include

JPEG, TIFF, EPS

JPEG - Joint Photography Expert Group

developed by photographers for digital photography

digital photo file

RGB - 16 million

white background - not transparent

Best use: photos/graphics with high color range

JPEG Compression

LOSSY files can be compressed to make file size smaller

image will discard image quality

too compressed = soft/fussy/pixelated

GIF - Graphic Interchange Format

Developed by Compuserv 1980’s to share graphics

256 colors only White background - not transparent

Can be animated /meme

Best Use: simple web graphics w/limited colors

simple buttons, charts & icons

GIF Compression

uses Lossless compression

makes file size small, but image does not loose quality

PNG - Portable Network Graphic

Open source format/replace GIF’s

RGB 16 Mill

Transparent Background

Best use: logos, icons and other images

PNG Compression

Lossless Compression

Small file size

WITHOUT loss of quality of the image

SVG - Scalable Vector Grpahic

Newest of formats

Web Design

W3C World Wide Web Consortium since 1999

3 types of graphics: straight lines & curves, bitmap images, text

SVG Compression

Lossless Compression

Small File Size

WITHOUT loss of quality of the image

SVG - Scalable

Images can be scaled w/o pixelations

Different size screens out there

TIFF - Tagged Image File Format

Raster File Format

Publishing Industry

NO compression files tend to be Very Large

EPS - Encapsulated Postscript

vector graphic, text or illustration

easily re-sized w/o loss of image quality

Publishing Industry

Best use= master logo files/graphic & print design

What is an application format?

The file format for specific software programs.

.psd, .html, .png

Adobe Photoshop

.psd

Adobe Lightroom

.raw or dng

Adobe Illustrator

.ai

Adobe Indesign

.idd

Adobe Premiere

.prproj

Adobe After Effects

.ae

Adobe Dreamweaver

.html

Acrobat

PDF

Animate

.fla or .swf

Audition

.sesx

Corel Painter

.rif

Microsoft Word

.doc

Microsoft Excel

.xls

Microsoft PowerPoint

.ppt

Type= Vector

Any time you use TYPE in a software program this is a vector object

even in a Raster software program like Photoshop

What is the difference between an Application File format and a finished File Format?

Application Formats are specific to the software application that created it.

Finished File Formats are used in other programs once they have been created in an app. format.

Five Steps of Drawing ESRL&SW

Edges, Space, Relationships, Light & Shadows, Whole

Edges

boundaries that separate the areas of a drawing

Space

referring to “negative space” & “positive forms”

Relatiionships

effect on its surrounding areas

Lights & Shadows

perception of light/shadows most important

Whole

gastalt “unified whole” look at everything

Fool Proof Backing Up Files 3, 2, 1,1

3 seperate copies

2 different media types: flash drive, hard drive, cloud

1 back up media off site/secondary location

1 print copy in port