Digital Marketing: A Disruption that Will Change the Way We Do Business

These flashcards cover essential vocabulary and concepts from the lecture on digital marketing and its impact on business.

Digital Disruption

A radical change to an existing industry or market due to technological innovation.

Innovation

Something fresh (new, original, or improved) that creates value.

Digital Marketing

The use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

Technology

The application of scientific knowledge to the practical aims of human life.

Online Banking

A service that allows customers to perform financial transactions via the Internet.

Disruptive Innovation

An innovation that creates a new market and value network, causing existing companies to fail.

Digital Marketing Assets

The various resources used in digital marketing, including websites, logos, social media pages, and content.

Digital Marketing Tools

Techniques and strategies used to promote products or services online, such as SEO, content marketing, and social media marketing.

Importance of Digital Marketing

Includes maximum reach, versatility, instant communication, and cost-efficiency.

World Wide Web

A system of interlinked hypertext documents accessed via the Internet.

Peer-to-Peer (P2P) Commerce

A decentralized form of e-commerce that allows consumers to interact and transact directly.

Internet Backbone

The principal data routes between large, strategically interconnected networks and core routers on the Internet.