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person perception
how we form impressions of ourselves and others, including attributions of behavior
attribution theory
the theory that we explain someone’s behavior by crediting either the situation or the person’s stable, enduring traits
fundamental attribution error
the tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
actor-observer bias
the tendency for those acting in a situation to attribute their behavior to external causes, but for observers to attribute others’ behavior to internal causes, which contributes to fundamental attribution error
prejudice
an unjustifiable and usually negative attitude towards a group and its members, usually involving negative emotions, stereotyped beliefs, and a predisposition to discriminatory action
stereotype
a generalized belief about a group of people, may sometimes be accurate
discrimination
unjustifiable negative behavior toward a group or its members
implicit prejudice
the most common form, knee-jerk and unintentional
unconscious patronization
a potential second-standard for minorities, often not holding them to the same benchmark
colorism (ethnic prejudice)
discrimination based on skin tone only
criminal stereotypes (ethnic prejudice)
harsher judgement when one commits crimes in line with a stereotype
medical care (ethnic prejudice)
health professionals spend more money on treating white patients
work and pay (gender prejudice)
men are usually paid more than women
leadership (gender prejudice)
gender prejudice leads to a lack of female leadership
perceived intelligence (gender prejudice)
individuals tend to perceive their fathers and sons as more intelligent than their mothers and daughters
masculine norms (gender prejudice)
masculine ideas, values, and interaction styles are held in high respect in much of culture, often focusing on independence and assertive interactions
sex-selective abortions (gender prejudice)
in India and China, there are 112 and 111 male babies for every 100 females babies, respectively
social attitudes (LGBTQ prejudice)
many LGBTQ report harassment, rejection, and being subject to jokes
just-world phenomenon
the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get
social identity
the part of your identity that comes from group membership
ingroup
someone whom you share a common identity with
outgroup
someone who is not in the ingroup
ingroup bias
a preference of the ingroup, even if randomly decided
scapegoat theory
the theory that prejudice offers an outlet for anger by providing someone to blame, supported by increased prejudice during economic frustrations and downturns
other-race effect
the tendency to recall faces of one’s own race more accurately than faces of other races, also known as the cross-race effect or the own-race bias, and caused by outgroup homogeneity overgeneralization, we also have an own-age bias
ethnocentrism
a tendency to see one’s ethnic or racial group as superior
remembering vivid cases
availability heuristics allow vivid cases of situations to ruminate in peoples’ minds
victim blaming
caused by hindsight bias, leads people to say that if something bad occurred, certainly the victim had it coming, which helps people’s perception of their own safety
attitudes
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
attitudes and actions
attitudes affect actions and action affect attitudes
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request
door-in-the-face effect
a tendency where after a larger request, a more minor one will be approved
role
a set of expectations (norms) about a social position, defining how those in the position ought to behave, and people adapt to their roles, starting as actors and turning into members
cognitive dissonance theory
the theory that we reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent, such as when attitudes or actions clash, so you change your actions
persuasion
changing people’s attitudes, potentially influencing their actions
elaboration likelihood model
when we actively process a message and mentally elaborate on it, we retain it more often
peripheral route persuasion
occurs when people are influenced by incidental cues, such as a speaker’s attractiveness (halo effect)
central route persuasion
occurs when interested people’s thinking is influenced by considering evidence and arguments, usually used by more analytical and involved people
how to be persuasive
(how to be persuasive) do: identify shared values and goals, appeal to others’ yearnings (such as nostalgia for conservatives and future for liberals), make a vivid message, repeat the message, and engage the audience. do not: humiliate people, loudly argue, or bore people