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assonance
repetition of vowel sounds
asyndeton
listing using commas
caesura
pause created usually through punctuation usage
chiascuro
relationship between light and shade in an image
denotation
actual meaning of a word
dysphemism
a harsher way of communicating an idea, e.g. using taboo terms
endophoric reference
reference to something within the text
epistemic modal verb
express degrees of probability, possibility, or certainty e.g. will, shall
euphemism
a politer, more socially acceptable way of saying something e.g. passed away
exophoric reference
reference to something beyond the text
graphology
the 'look' of the text, e.g. font style, size, colour
grapho-semantics
the meaning behind images used
imperative
a command
inclusive pronoun
'we' 'us'
marked/unmarked forms
where words/phrases have evidence of a gender e.g. policeWOMAN
metonymy
when one whole thing (not a part) represents something closely associated with it; for example, ' the crown' representing the king
mis-en-scene
the layout of an image
motion lines
abstract lines to convey movement (often in comics/graphic novels)
new media
media which allows access to content anytime on digital devices
pastiche
imitation of another form
pejoration
semantic change where word becomes negative e.g. 'coloured'
presupposition
assumptions pre-text, e.g. Steve no longer plays rugby
semantic derogation
where words acquire negative connotations
semantics
meaning behind words in a text
synecdoche
a part used to represent the whole, e.g. 'the eyes' to represent the audience
synthetic sisterhood
the 'false friendship' created in magazines aimed at females
double entendre
a word or phrase open to two interpretations
ekphrasis
a literary description of or commentary on a visual work of art
amelioration
semantic change where meaning becomes positive
anglocentrism
centred on England/Britain
building consumer
position the receiver as the ideal reader and therefore consumer of product
byline
place for author acknowledgement
contractions
shortening of words by contracting them often using apostrophes
declarative
a statement
deontic modal verb
express degrees of obligation and necessity
determinism
the belief that language determines how we think
dialect
words or phrases particular to a geographic place
disempowering
taking power and language away from a social group
en masse
addressing a large number of readers
ephemeral
lasting for a short time only/temporary
ethnocentrism
centred on a particular ethnicity
ethos
beliefs, ideology
exclamatory
!!!
heteroglossia
multiple voices in one language (e.g. differences in poor vs rich speech in Dickens)
ideology
inherent beliefs in a text
idiolect
the speech particular to an individual
idioms
expression e.g. sweating buckets
implicature
suggestions, eg I'm tired meaning, 'I want to go home and you should come with me.'
intertextuality
references to other texts
linguistic convergence
where a speaker adapts their speech to be more similar to the listener
linguistic divergence
where a speaker adapts their speech to differ from that of the listener
modality
possibility expressed in a text
mode
whether a text is spoken or written
oxymoron
two words with opposite meanings used side by side e.g. bittersweet
pathos
evocation of pity, sadness
polyvocality
multiple voices in a text
superlatives
of the highest degree, usually ending in -st
synthetic personalisation
where readers are treated as individuals
temporal context
time of production
triadic structure
pattern of three (same as rule of 3, 3 part build-up etc)