Marketing Strategies and Economic Concepts Review

These flashcards cover key concepts related to marketing strategies, economic factors, and business analysis as discussed in the lecture.

What marketing approach uses one product and one global message across all markets?

Mass marketing.

Pop-up stores mainly strengthen which element of the marketing mix for Skatera?

Place.

Skatera Pro is described as a question mark; what is the key challenge for this product line?

Decide whether to invest to build market share or phase it out.

Using competitor prices as a benchmark in a foreign market is an example of what pricing strategy?

Competition-based pricing.

Product warranties and upgrade services belong to which level of a product?

Augmented product.

The combination of mobile customization vans and digital skate experiences is classified as what type of development?

Product development.

Skatera’s focus on customer lifestyle and self-expression identifies which type of segmentation?

Psychographic.

The influence of friends at skate events affects which aspect of buyer behavior?

Social factor.

Allowing customers to customize their boards online relates to which marketing mix variable?

Product.

Introducing the Electric Skatera represents which type of growth strategy according to Ansoff’s Matrix?

Product development.

Skatera's expansion into Asia with its current product range is an example of which Ansoff strategy?

Market development.

Crafting messages that highlight creativity and sustainability in the STP model is part of which step?

Positioning step.

Skatera’s mission to empower self-expression reflects which core marketing concept?

Customer value and satisfaction.

What does the Classic Skatera being a ‘cash cow’ in the BCG Matrix primarily mean?

It generates stable earnings used to fund innovation.

Skatera's portrayal as a premium lifestyle brand reflects its what?

Positioning strategy.

Strengthening Skatera’s brand awareness in Europe is an example of what?

Strategic marketing objective.

Skatera’s long-term aim to become Europe’s leading brand for personalized skateboard gear is best described as what?

Corporate vision.

Watching Skatera’s online videos to learn more about the brand aligns with which customer journey stage?

Consideration.

Rising wages in the Netherlands affect which DESTEP factor for Skatera?

Economic.

Rising awareness of environmental issues in Dutch society belongs to which DESTEP factor?

Ecological.

The European Central Bank’s role in ensuring price stability is primarily what?

Banker of the government.

Identify a microeconomic indicator or factor that influences the Dutch market.

Unemployment rate.

Inflation leading to decreased demand and unemployment is an example of what type of unemployment?

Cyclical unemployment.

Identify an example of a leakage in the American Economy.

Savings.

What is a characteristic of a monopoly in a market?

The firm has absolute market power.

In a pure competition market structure, companies are characterized as what?

Price takers.

Identify a macroeconomic indicator that influences the Dutch market.

GDP per capita.

What is a possible consequence of the Netherlands increasing taxes on environmental pollution?

Decrease in production.

Which type of trade union represents members doing different jobs in the same industry?

Industrial unions.

If the Dutch market for skateboards is gradually recovering, the supply curve for imported goods will shift where?

To the right of the equilibrium point.

Identify one cause of geographical immobility of labour in EU countries.

Reluctant to leave behind family and friends.

Which is a reason for falling birth rates in any country?

Better education.

One characteristic of a democratic state is what?

Conflicts are resolved by rational discussions.

What is an example of an injection into the American economy?

Government spending.

In the structure-conduct-performance model, what constitutes a structural factor?

Number of competing firms.

Which branch of government is responsible for making laws in the Dutch society?

Legislative branch.

What factor will contribute to an increase in supply in the skateboards market in the EU?

Technology.

What approach encourages independent environmental programmes set up by firms?

Public voluntary programmes.

A sudden increase in demand for Skatera products is an example of what?

Positive demand shock.

Calculate the GDP per capita in the U.S. if the GDP is 8000 Euros and the population is 100.

80 Euro.