Relationship between Elements of Design and Principles of Design
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10 Terms
What are the Elements of Design?
The building blocks of design (what you use to create a design).
List examples of Elements of Design.
Colour, line, shape, space, texture, typography.
What are the Principles of Design?
The rules or guidelines for how elements are used in a design.
List examples of Principles of Design.
Contrast, balance, alignment, hierarchy, emphasis, repetition.
How are Elements and Principles of Design related?
Elements are the tools; principles control how those tools are used effectively.
What makes a design “good” or effective?
When elements are applied intentionally using design principles.
In design terms, what does “intentional” mean?
Purposefully choosing how elements are used to communicate meaning.
Purposefully choosing how elements are used to communicate meaning.
Typography.
In the same example, what principle is being used?
Hierarchy.
Why is hierarchy important in design?
It helps show importance and guides the viewer’s attention.
