MM Storytelling Final Exam (copy)

Types of leads- anecdotal leads

• Most popular types of soft news leads

• Short vignette or anecdote that is a reflection of larger story

• Can help writers connect with readers personally

Types of leads- Descriptive leads

• Paint a picture by setting a scene or offering vivid detail

• Make the reader feel they are in the story, experiencing and seeing it

• Types of leads- Quotation leads

• Can shed light on an event or issue or serve as narrative devices

• Quote must be engaging

• These leads are often discouraged bc quotes are rarely strong enough to carry the start of the story and they are just boring

Story Packaging: Information Architecture:

“Creating of systemic, structural, and orderly principles to make something work-the thoughtful making of either artifact, or idea, or policy that informs because it is clear”

Story packaging: Presentation format considerations:

• Each story form should be able to stand alone, yet compliment package

  • Each story form could cover one theme

Story packaging: Presentation format considerations:

• Embedded media

  • Text-based story- other story forms are embedded as sidebars

• Story packaging: Presentation format considerations:

• Nonlinear Story tree

  • Interrelated “chunks” serving as discreet parts that work together

  • Navigation

    • Single screen to scroll

    • Separate pages

• Story packaging: Presentation format considerations:

• Explorative Story packages:

  • Design-intensive, highly stylized

Story packaging: Design types: 12 story formats that use the affordances of digital

1. Short and vertical video

2. Horizontal stories

3. Long form scrollitelling

4. Structured news

5. Live blogs

6. Listicles

7. Newsletters and Briefings

8. Timelines

9. Bots and chat

10. Personalized

11. Data visualization

12. VR and AR

Story packaging: Digital Asset Management

• Refers to annotation, tagging, cataloguing, storage, retrieval, and distribution of content.

• Assets (story forms) need to be tagged with metadata

  • Description of, and keywords

succesful interviewing depends on ____ skills, analytical capability and emotional ______

observational, intelligence

what interviews remain the gold standard?

face-to-face

a/v tip:

conduct a pre-interview to know if the subject is good on camera

an ethical way to start an interview

state that you are a journalist and this is on the record (permission of the subject)

other interview tips:

-keep it conversational

-prepare a basic outline

-aviod reading off a paper

listen and keep interviewee confortable

what is observation according to TNN?

the act of regarding attentively is central to journalism

5 considerations for all producers

1. remember that video, photographic, and audio moments often occur simultaneously

2. have a plan, but be ready to adapt it quikly

3. make sure you have all your MM equipment with you

4. do not lose focus or the story may be weakened

5. be a savy problem solver

principles of digital journalism

obligation to the truth

loyalty to the citizens

discipline for varification

responsibility to present fair and balanced

never alter the meaning of information provided

ethical considerations

do not manipulate images or sounds in a way that is misleading

do not present images or sounds that are reenacted without informing the public

the first sentence in a caption:

describes what the photo shows, in the present tense, and states where and when the photo was made.

• Identify the people and action of the

photo