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theory
well developed set of ideas that propose an explanation for observed phenomena
hypothesis
tentative and testable statement about the relationship between between two or more variables
deductive reasoning
conclusions are drawn based on a general premise, based on logical analysis
inductive reasoning
conclusions are drawn based on empirical observations
case studies
focus on one individual, extreme or unique psychological circumstances
pro: in depth exploration
con: difficult to generalize population
naturalistic observation
observation of a behavior in its actual setting
observer bias
observations may be skewed to align with observers expectations
surveys
list of questions
huge amounts of data from large population
pro: info from lots of people
con: people may lie
archival research
uses past records or databases
pro: data already collected
con: can’t change what info is available
cross sectional research
comparing multiple groups at a single point in time
longitudinal research
multiple measurements from the same group of people over time; risks attritions
attrition
subjects dropping out of a study over time
correlation
relationship between two or more variables, one variable changes alongside another
correlation coefficient
-1 to +1, indicates strength and direction of correlation, R
negative correlation
two variables change in different directions
postive correlation
two variables change in the same direction
scatterplots
graphical view of the strength and direction of correlations
cause and effect relationship
changes in one variable cause changes in another; can only determined by experimental research design
confounding variable
outside factor that affects both variables on interest; gives impression that changes in one variable cause changes in the other
experimental group
the participants that experience the manipulated variable
control group
participants that do not experience the manipulated variable
experimenter bias
researchers’ expectations skew the results
participant bias
participants’ expectations skew the results (ex placebo)
single blind
participants don’t know what group they’re in
double blind
participants and researchers who directly interact with participants don’t know who is in which group
variable
characteristic on which subjects can vary
independent variable
something researchers may directly control in an experiment
dependent variable
something you measure in a subject that may be influenced by the independent variable
random sampling
“gold standard”; ensures representation and prevents bias
statistically significant
if data is very unlikely to just have happened by chance
peer reviewed journals
other scientists with knowledge on the study’s topic
give anonymous feedback on study quality and impact
quality control and improvement of research
reliable
consistent over time and across situations/raters
valid
measuring what it truly intends to measure
institutional review boards (IRBs)
human subjects research
check for informed consent
check for risks vs benefits to participant
institutional animal care and use committee (IACUC)
check for humane treatment of animals