RiseUp 1.3 The Value of Customer Service

Company Brand

The overall impression gathered from information seen, heard, and experienced by customers.

Brand Promise

A benefit of doing business with a company; quality customer service is a key one for retailers.

Product Brands

Associated with specific merchandise and may be offered at multiple retailers.

Company Culture

The unique way that an organization's employees interact with each other and with customers.

Customer Service

The help, information, and recommendations that company representatives give to people who explore or buy its products and/or services.

Quality Customer Service

Delivering a positive, memorable experience that exceeds customer expectations.

Customer Satisfaction

A result of consistent quality customer service, leading to increased sales and customer loyalty.

Skills for Quality Customer Service

Includes being empathetic, knowledgeable, and professional, as well as problem-solving and effective communication.

Impact of Poor Customer Service

A negative outcome of poor customer service, leading to financial losses and damaged reputation.

Benefits of Consistent Quality Customer Service

Building trust, increasing sales, and strengthening customer loyalty.