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SWOT stands for
strengths
weaknesses
opportunities
threats
What does a SWOT assess
Assesses the external and internal environment of a proposal or situation
how does the SWOT apply the internal environment information
strengths and weaknesses
how does the SWOT apply the external environment information
divides into opportunities and threats
Assessing Strengths
where do you excel
what characteristics can give competitive advantage
assessing weaknesses
in what areas are you lacking
is there something that has the potential to reduce progress or give others an advantage
assessing opportunities
what factors are in the environment on which you could capitalize?
changes in legislation
recent literature
assessing threats
what factors in the environment do you need to be aware of that could threaten your business
changes in economy?
Note 
Flashcard (33)