SWOT analysis

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8 Terms

1

SWOT stands for

strengths

weaknesses

opportunities

threats

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2

What does a SWOT assess

Assesses the external and internal environment of a proposal or situation

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3

how does the SWOT apply the internal environment information

strengths and weaknesses

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4

how does the SWOT apply the external environment information

divides into opportunities and threats

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5

Assessing Strengths

where do you excel

what characteristics can give competitive advantage

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6

assessing weaknesses

in what areas are you lacking

is there something that has the potential to reduce progress or give others an advantage

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7

assessing opportunities

what factors are in the environment on which you could capitalize?

changes in legislation

recent literature

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8

assessing threats

what factors in the environment do you need to be aware of that could threaten your business

changes in economy?

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