4. Social Listening
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6 Terms
social listening
the practice of monitoring brand mentions, keywords, competitor activity, and industry conversations across platforms
what is the difference between social monitoring and social listening?
social monitoring is a reactive technique that looks backwards at existing metrics while social listening is a proactive technique that looks forward to understand what is being said about a brand and what that means for strategy
what does brand24 monitor?
x/twitter, tiktok, youtube, news sites, podcasts, blogs, forums, and limited facebook/instagram content
what are the key outputs of brand24?
mention volume over time, sentiment breakdown, top sources, influencer identification, topic clusters, geographic distribution, hot hours
what is a storm alert in brand24 and how is it useful?
brand24 automatically flags spikes in mention volume which is good for catching a crisis or viral moment early
what is the comparison feature in brand24?
allows for side by side analysis of your brand vs competitors
