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Evolution of Media
Pre-Industrial Age (35,000 BC)
Industrial Age (1700s - 1930s)
Electronic Age (1930s - 1980s)
Information Age (1900s - Present)
Pre-Industrial Age (35,000 BC)
people discovered fire, developed paper from plants, and forged equipment or weapons through stone, bronze, copper, and iron
Industrial Age (1700s - 1930s)
The period from the 1800s to 1957, when work processes were simplified through mechanization and automation
People used the power of steam, developed machine tools, established iron production and manufacturing of various products (including books through a printing press)
Electronic Age (1930s - 1980s)
invention of the transistor ushered in the electronic age
Information Age (1900s - Present)
internet paved the way for faster communication and the creation of social networks. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology.
Information Age
the idea that access to and the control of information
a.k.a Computer Age, Digital Age, and the News Media Age
truly began with the creation of the World Wide Web
Claude E. Shannon
“Father of Information Theory”
an American mathematician and engineer regarded as the “Father of Information Theory”.
his work founded how people understand and use digital communication today
James R. Messenger
proponent of the “Theory of Information Age in 1982”
was a writer and filmmaker who described the resulting societal era as the “Information Age”
Digital Communication
procedure of exchanging information, messages, and ideas via digital technologies and platforms
Social Media
form of digital communication that allows users to form online networks and communities for socializing, sharing information, and posting user-created content
Different Types of Social Media Platforms
Social Networks
Microblogging
Long-form Blogging
Professional Networking
Video Curation and Search
Messaging
Community Forums
Social Media’s Role in Society
Actors and writers can use social media to connect with fans of their work.
Politicians use them to communicate with constituents and voters.
Nonprofit organizations may use them to promote charitable causes or called donations.
Government agencies can use social media to communicate with the public during emergencies.
Social media is also an important form of marketing for many companies.
Advantages of Social Media
Connectivity
Information Dissemination
Marketing Opportunities
Educational Resource
Disadvantages of Social media
Misinformation
Sleep Disruption
Mental Health Impact
Physical Health Problems
Child Sexual Exploitation
How to be a Responsible Social Media User?
Think before you post.
Verify before sharing.
Adjust privacy settings.
Respect copyrights.
Limit screen time
Report harmful content
Use social media for learning and growth
Misinformation
refers to false or inaccurate information that is spread with or without the intention to deceive
Disinformation
refers to false or inaccurate information that is spread intentionally
Echo Chamber
an environment where a person only encounters information or opinions that reflect and reinforce their own