YouTube

YouTube accounts

Launched when + by who?

• 2005 by Steve Chen, Jawed Karim, and Chad Hurley.

Video length

• Up to 12 hours

• 15 seconds for a short.

CEO?

Acting CEO = Neal Mohan

Character limit on comments?

10,000 characters.

Age?

13 is the minimum, but the average age of a user is estimated to be between 27 and 34.

Comments

interaction with creators and feedback.

The Times: ‘harness the stupidity of the crowds' as well as its wisdom’

Huffington Post: ‘offensive, stupid, or crass’

Creators can delete comments they do not like

Warning

From December 2020, YouTube warns users of potentially offensive comments.

May disable comments to prevent harrassment.

Dislikes

No real impact on the comments

However, although dislikes are hidden, they inform the algorithm to not show videos like that if there are enough dislikes

Community posts

Available to channels with over 500 subscribers.

Launched in 2016.

Memberships

• Paid subscription

• Special chat

• Up to 5 tiers

• Custom emojis and exclusive livestreams.

Localisation

Launched in 2007 because YouTube was accused of pushing forward US values.

Tailored it towards a user’s country, including ‘country-specific comments

Allowed for videos to be dubbed in 2023.

Guidelines

Deceptive practices, explicit content, encouragement of suicidal behaviour

hate speech, harassment, discrimination, sale of illicit materials

misinformation

Hashtags

Link the video to a topic

Only the 3 most engaging hashtags next to the title

Subscribers

notified when a channel uploads a video

YouTube premium

• no ads

• download videos and music

• continues playing videos whilst the device is off

• benefits apply across other apps, such as YouTube kids and YouTube music.

Character limits

comments: 10,000

video descriptions: 5,000

titles: 70

bio: 1000