propoganda

Propaganda

information, especially of a biased or misleading nature, used to promote a particular cause, doctrine, or point of view.

Bandwagon

Belief or action because 'everyone else is doing it,' capitalizing on the fear of missing out (FOMO) and the desire to conform.

Testimonial

A persuasion technique using endorsements from celebrities, experts, or satisfied customers to validate a product or idea.

Plain Folks Appeal

A way to persuade people by showing the spokesperson is just like them, gaining trust.

Glittering Generalities

use vague, high-sounding, and positive words (like "freedom," "honor," or "hope") to evoke emotions and gain instant approval for a cause or product without providing evidence or specifics. They are designed to make people feel good, bypassing logical thought to secure support.

Personal attacks

• Definition: Instead of fighting an idea, the person is attacked (e.g., calling them stupid, dishonest, or lazy).

• Goal: To distract the audience from the real issue and make them dislike or distrust the speaker.

Appeal to pity

• Definition: Trying to get your way by making others feel guilty or sympathetic, instead of proving you are right.

• Example (Personal): "I know I missed the deadline, but I've had a really bad week, so you should accept it anyway".

Black and White

Information that only shows one side of an issue and ignores the other side, making something seem completely good or completely bad.

Example:
A war poster that says “Our country is brave and good, the enemy is evil and cruel.” It only shows the good side of one country and the bad side of the other.

Repetition

When a word, phrase, or idea is repeated many times so people remember it and start to believe it.

Example:
A poster that repeats “Buy War Bonds! Buy War Bonds! Buy War Bonds!” so people keep hearing the message and are more likely to do it.

Ethos

When a message tries to convince people by using a trusted or respected person.

Example:
A poster showing a soldier or leader telling people to buy war bonds, making people trust the message because it comes from someone respected.

Logos

When a message uses facts, numbers, or logic to convince people.

Example:
A poster saying “Every $100 in war bonds helps supply soldiers with food and equipment.” It uses numbers and reasoning to persuade people.

Pathos

When a message uses emotions to persuade people, such as fear, pride, sadness, or love.

Example:
A poster showing a sad family or injured soldiers with the message “Support our troops—buy war bonds.” It makes people feel emotional so they want to help.