Consumer Behavior EXAM 1

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Marketing

Last updated 6:13 PM on 10/1/26
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11 Terms

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ABC of attitudes

Affect

Behavior

Cognition

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JND

“Just Noticeable Difference”

Small change in that consumer can detect

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Perceptual Mapping

How consumers perceive competing brands

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Customer Value Framework (CVF)


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Workbench Memory

limited-capacity mental workspace — actively processes information

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hierarchy of effects

THINK-FEEL-DO


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