Online Marketing & Sales

Flashcards covering key terms and definitions from the lecture notes on online marketing and sales.

Content Grazing

Using two screens to view unrelated content.

Spiderwebbing

Seeking content through multiple devices.

Quantum Journey

Using multiple screens independently to achieve one goal.

Social Media Marketing

Advertising products or services through forums, blogs, and social networks.

Mobile Marketing

Using text messages, mobile applications, and ads to build traffic.

Customer 2.0

The modern consumer characterized by interconnectivity, information access, and personalized content.

AIDA

A marketing model that outlines the stages of Attention, Interest, Desire, Action.

Inbound Marketing

Marketing campaigns where the engagement is initiated by the consumer.

Lead

A potential customer contact identified as a prospective buyer.

Content Marketing

A strategy to attract, engage, and retain an audience by creating and sharing valuable content.

CMS (Content Management System)

Software used to create and manage digital content.

SEO (Search Engine Optimization)

Techniques to increase the visibility of a website in search engine results.

Email Marketing

A direct marketing strategy that uses emails to communicate with an audience.

GDPR (General Data Protection Regulation)

EU regulation that enhances the protection of personal data.

Sales Funnel

A model that outlines the customer journey from awareness to purchase.

Campaign Planning

The process of defining, promoting, connecting, converting, and measuring marketing campaigns.

Customer Journey

The complete experience of a customer with a brand, from awareness to post-purchase.

User Experience (UX)

The overall experience a user has while interacting with a website or application.

Call to Action (CTA)

An instruction to the audience to provoke an immediate response.