Marketing 29/7

29/7

advertisement

Definition: A public promotion of a product or service to attract customers.
Pronunciation: /ədˈvɜː.tɪs.mənt/ - /əd-vơ-tít-smừnt/
Part of speech: noun
Example: The advertisement on TV increased sales significantly.
Related terms: ad, promotion
Translation (Việt): Quảng cáo - phương tiện truyền bá sản phẩm/dịch vụ.

business card

Definition: A small card with personal and business contact information.
Pronunciation: /ˈbɪz.nɪs kɑːd/ - /bít-nịt cát/
Part of speech: noun
Example: He handed me his business card after the meeting.
Related terms: contact card
Translation (Việt): Danh thiếp - thẻ nhỏ chứa thông tin liên hệ.

campaign

Definition: An organized series of activities to achieve a goal, often marketing.
Pronunciation: /kæmˈpeɪn/ - /cam-pên/
Part of speech: noun
Example: The social media campaign boosted brand awareness.
Related terms: promotion, drive
Translation (Việt): Chiến dịch - dãy hoạt động hướng đến mục tiêu marketing.

catalogue

Definition: A printed or online list of products with details for sale.
Pronunciation: /ˈkæt.əl.ɒɡ/ - /cat-ta-lóg/
Part of speech: noun
Example: The furniture catalogue featured new designs.
Related terms: brochure, listing
Translation (Việt): Danh mục sản phẩm - sách liệt kê sản phẩm bán.

collect data

Definition: To gather information for analysis in marketing or research.
Pronunciation: /kəˈlekt ˈdeɪ.tə/ - /kồ-léc đê-ta/
Part of speech: verb phrase
Example: They collect data from customer surveys.
Related terms: survey, research
Translation (Việt): Thu thập dữ liệu - lấy thông tin để phân tích.

competition

Definition: The activity of companies trying to attract the same customers.
Pronunciation: /ˌkɒm.pəˈtɪʃ.ən/ - /cam-pơ-ti-shần/
Part of speech: noun
Example: The competition in the smartphone market is fierce.
Related terms: rivalry, contest
Translation (Việt): Cạnh tranh - hoạt động giành khách hàng giữa doanh nghiệp.

customer

Definition: A person or organization that buys goods or services.
Pronunciation: /ˈkʌs.tə.mər/ - /xút-tơ-mờ/
Part of speech: noun
Example: Loyal customers help build a brand's reputation.
Related terms: client, buyer
Translation (Việt): Khách hàng - người mua hàng hoặc sử dụng dịch vụ.

display

Definition: A visual presentation of products to attract buyers.
Pronunciation: /dɪˈspleɪ/ - /đi-splây/
Part of speech: noun / verb
Example: The store display showcased new arrivals.
Related terms: exhibit, showcase
Translation (Việt): Trưng bày - cách bày sản phẩm thu hút khách.

entertainment

Definition: Activities or performances that amuse or engage an audience.
Pronunciation: /ˌen.təˈteɪn.mənt/ - /en-tơ-têin-mừnt/
Part of speech: noun
Example: They added live music for extra entertainment at the event.
Related terms: amusement, performance
Translation (Việt): Giải trí - hoạt động mang lại niềm vui cho khách.

industry

Definition: A branch of economic activity producing goods or services.
Pronunciation: /ˈɪn.də.stri/ - /in-đa-stri/
Part of speech: noun
Example: The automotive industry is highly competitive.
Related terms: sector, field
Translation (Việt): Ngành công nghiệp - lĩnh vực sản xuất hoặc dịch vụ.

interview

Definition: A structured conversation to evaluate a candidate or gather information.
Pronunciation: /ˈɪn.tə.vjuː/ - /in-tơ-viu/
Part of speech: noun / verb
Example: The marketing manager will interview candidates tomorrow.
Related terms: meeting, assessment
Translation (Việt): Phỏng vấn - buổi trao đổi để đánh giá hoặc thu thập thông tin.

leadership

Definition: The ability to guide or direct a group or organization.
Pronunciation: /ˈliː.də.ʃɪp/ - /lí-đa-ship/
Part of speech: noun
Example: Strong leadership influences team performance.
Related terms: management, guidance
Translation (Việt): Lãnh đạo - khả năng chỉ đạo một nhóm hoặc tổ chức.

management

Definition: The process of planning, organizing, and controlling resources.
Pronunciation: /ˈmæn.ɪdʒ.mənt/ - /man-nịt-ch-mần-t/
Part of speech: noun
Example: Good management is crucial for business success.
Related terms: administration, leadership
Translation (Việt): Quản lý - quá trình điều hành tổ chức và nguồn lực.

manufacture

Definition: To produce goods on a large scale using machinery.
Pronunciation: /ˌmæn.jəˈfæk.tʃər/ - /man-ya-fắc-chờ/
Part of speech: verb
Example: The company manufactures electronics in multiple factories.
Related terms: production, fabrication
Translation (Việt): Sản xuất - tạo ra hàng hóa với quy mô lớn.

mass media

Definition: Means of communication reaching a large audience (TV, radio, newspapers).
Pronunciation: /ˌmæs ˈmiː.di.ə/ - /mát mi-đi-a/
Part of speech: noun
Example: They advertised the new product through mass media.
Related terms: broadcast media, press
Translation (Việt): Truyền thông đại chúng - phương tiện truyền tải thông tin đông người xem.

merchandise

Definition: Goods that are bought and sold.
Pronunciation: /ˈmɜː.tʃən.daɪz/ - /mớ-chờn-đâyz/
Part of speech: noun / verb
Example: The store merchandise is displayed neatly.
Related terms: goods, products
Translation (Việt): Hàng hóa - sản phẩm được mua bán.

newsletter

Definition: A regular printed or electronic publication with news and information.
Pronunciation: /ˈnjuːzˌletər/ - /niu-z-let-tờ/
Part of speech: noun
Example: They send a monthly newsletter to subscribers.
Related terms: bulletin, update
Translation (Việt): Bản tin - ấn phẩm định kỳ cung cấp thông tin.

poll

Definition: A survey of people's opinions.
Pronunciation: /pəʊl/ - /pôl/
Part of speech: noun / verb
Example: The poll showed high customer satisfaction.
Related terms: survey, questionnaire
Translation (Việt): Khảo sát - thu thập ý kiến người dùng.

product

Definition: An item produced for sale.
Pronunciation: /ˈprɒd.ʌkt/ - /prót-dịt/
Part of speech: noun
Example: The new product launched to great success.
Related terms: merchandise, goods
Translation (Việt): Sản phẩm - hàng hóa được bày bán.

profit margin

Definition: The difference between the cost of a product and its selling price.
Pronunciation: /ˈprɒf.ɪt ˈmɑː.dʒɪn/ - /prót-fit má-rjin/
Part of speech: noun
Example: They increased the profit margin by reducing production costs.
Related terms: markup, margin
Translation (Việt): Biên lợi nhuận - chênh lệch giữa giá bán và chi phí.

questionnaire

Definition: A set of written questions used to collect data.
Pronunciation: /ˌkwes.tʃəˈneə.ri/ - /qu-ét-s-che-ner-ri/
Part of speech: noun
Example: The questionnaire gathered feedback from customers.
Related terms: survey, poll
Translation (Việt): Bảng câu hỏi - bộ câu hỏi viết để thu thập thông tin.

recruitment

Definition: The process of finding and hiring suitable candidates for a job or role.
Pronunciation: /rɪˈkruːt.mənt/ - /ri-krut-mần-t/
Part of speech: noun
Example: Recruitment for the marketing team starts next week.
Related terms: hiring, staffing
Translation (Việt): Tuyển dụng - quy trình tìm kiếm và chọn nhân sự.

research method

Definition: A systematic approach to investigating and analyzing data.
Pronunciation: /rɪˈsɜːtʃ ˈmeθ.əd/ - /ri-sơtch mê-thớt/
Part of speech: noun
Example: Qualitative research method includes interviews and focus groups.
Related terms: methodology, research design
Translation (Việt): Phương pháp nghiên cứu - cách tiếp cận hệ thống để khảo sát.

special offer

Definition: A limited-time deal or discount to attract customers.
Pronunciation: /ˈspeʃ.əl ˈɒf.ər/ - /spé-chi-ồ fơ/
Part of speech: noun
Example: They launched a special offer for new subscribers.
Related terms: promotion, deal
Translation (Việt): Ưu đãi đặc biệt - chương trình khuyến mãi giới hạn.

statistic

Definition: A numerical fact or data point derived from analysis.
Pronunciation: /stəˈtɪs.tɪk/ - /sta-tít-stíchk/
Part of speech: noun
Example: The statistic revealed a rise in online sales.
Related terms: data, metric
Translation (Việt): Thống kê - dữ liệu số liệu từ phân tích.

strategy

Definition: A plan of action designed to achieve a long-term goal.
Pronunciation: /ˈstræt.ə.dʒi/ - /strát-ờ-gi/
Part of speech: noun
Example: They developed a marketing strategy for the product launch.
Related terms: plan, tactic
Translation (Việt): Chiến lược - kế hoạch dài hạn để đạt mục tiêu.

survey

Definition: A method of gathering information by asking questions.
Pronunciation: /ˈsɜː.veɪ/ - /sơ-vây/
Part of speech: noun / verb
Example: They will survey customer satisfaction after the campaign.
Related terms: poll, questionnaire
Translation (Việt): Khảo sát - phương pháp thu thập thông tin bằng cách hỏi ý kiến.