Fundamental Info. Systems: Module 10

Indicate the correct type of e-commerce for each scenario below.

options: B2C, C2C, B2B

Jason Wilson uses Amazon Marketplace to sell collectible baseball cards to other individuals. This is an example of __________ e-commerce.

C2C

Indicate the correct type of e-commerce for each scenario below.

options: B2C, C2C, B2B

Salesforce.com sells cloud-based customer relationship management services to other businesses. This is an example of _________ e-commerce.

B2B

Indicate the correct type of e-commerce for each scenario below.

options: B2C, C2C, B2B

LL Bean.com uses its online store to sell apparel to individuals. This is an example of ___________ e-commerce.

B2C

Products that are tailored to meet customers specific needs is called ___________.

customization

A web store recommends new designs for photograph albums based on a customers previously used designs. This is an example of _____________.

personalization

A web store allows their customers to create their own unique photographic albums. This is an example of __________.

customization

Web page content that is tailored to meet customers specific needs is called ____________.

personalization

A company that sells intangible products online is an example of ____________ e-commerce business model.

a service provider

A company that sells products on web sites that serve as users initial entry points to the world wide web is an example of _____________ e-commerce business model.

a portal

A company that creates and/or distributes digital resources including text, audio and video via the world wide web is an example of ___________ e-commerce business model.

a content provider

A company that provides an electronic environment to connect other buyers and sellers is an example of ______________ e-commerce business model.

a market intermediary

A company that sells physical products online is an example of ________________ e-commerce business model.

an e-tailer

A company that provides online meeting places for people to communicate and share information is an example of _______________ e-commerce business model.

a virtual community

Netflix provides a platform to distribute movies and television shows. This is an example of ____________ e-commerce business model.

a content provider

A company that sells cosmetics online is an example of _____________ e-commerce business model.

an e-tailer

Rover.com connects pet owners with providers of pet services such as boarding, walking, grooming. This is an example of _____________e-commerce business model.

a market intermediary

A search engine site like DuckDuckGo is an example of ___________ e-commerce business model.

a portal

GardenWeb.com provides a discussion forum for gardening enthusiasts to communicate about all aspects of garden design and plant care. This is an example of ___________ e-commerce business model.

a virtual community

Doodle.com is a website that polls event invitees to determine their availability and choose the most convenient time to schedule an event. This example is an example of ___________ e-commerce business model.

a service provider

An e-commerce company that charges a fee to access content or services for a fixed period of time is using ____________ revenue model.

a subscription

An e-commerce company that earns commission fees by directing traffic to other sites that result in a lead or sale is using ____________ revenue model.

an affiliate

An e-commerce company that earns revenue by charging a fee for each product or service purchased is using ____________ revenue model.

a sales

An e-commerce company that provides a basic product or service for free and an enhanced or upgraded product or service for a fee is using _______________ revenue model.

a premium/freemium

An e-commerce company that charges fees to other companies that place promotional content on its web site is using ___________ revenue model.

an advertising

An e-commerce company that charges a fee for each individual usage of its service is using _____________ revenue model.

a transaction

Paypal charges users a fee for each money transfer made. This is an example of __________ revenue model.

a transaction

Netflix charges a user a fixed fee per month to access its streaming service. This is an example of ___________ revenue model

a subscription

Firms pay Trulia.com to place promotional content on Trulia's web site. This is an example of ___________ revenue model.

an advertising

Zoom can be used for free but meetings are limited to a short duration. For longer meeting durations, Zoom needs to be purchased for a fee. This is an example of ___________ revenue model.

a premium/freemium

AllRecipes earns commission revenue when a user clicks on a link to another provider’s web site and purchases cooking supplies on that site. This is an example of ___________ revenue model.

an affiliate

LandsEnd charges a listed price for each apparel item sold. This is an example of _________revenue model.

a sales

A tool to ensure that web pages are displayed correctly on different devices such as computers, tablets and phones is ___________.

cascading style sheets

Deciding which computers a company's web site will run on is called the ____________ decision.

hosting

It is important to register _____________ when starting an e-commerce business

a domain name

Using tools such as HTML and XML is one option for _____________.

web site development

The intermediary company that places its clients’ advertisements on the web sites of other companies is called _________.

an ad-server

With _____________ ad-serving mechanism, ads are placed on publisher web sites if the words in the ad are similar to words on the publisher’s web pages.

a content-based

A company that allows other companies' advertisements to be placed on its web site is called ______________.

a publisher

A small file stored on a client computer that contains a unique browser ID in order to track the user's browsing behavior is called ____________.

a cookie

With ___________ ad serving mechanism, ads are served based on where a user is geographically.

a location-based

With _________ ad serving mechanism, ads are placed on web sites such as Google or Bing based on keywords entered by a user.

a search-based

Observing web browsing behavior across multiple web sites in order to learn a person's interests and to serve ads based on those interests is __________ type of ad-serving mechanism.

a user-based

DuckDuckGo has flagged “crafts” and “parenting” as content categories that interest a person named Maggie. When Maggie visits web sites related to parenting, she sometimes sees advertisements for craft supplies.. This is an example of which type of ad-serving?

user-based

An ad serving company places ads for cooking supplies on a web site that provides food recipes. This is an example of which type of ad- serving?

content-based

The image below depicts an example of ____________ ad-serving.

Search-based

A person walking by a Dunkin shop gets an message on their phone that reads "Free donut today at Dunkin' with your purchase of one cup of coffee." This is an example of _______________ ad-serving.

location-based

An XML file which describes the structure of a web site and helps a spider program navigate the web site is called __________.

a sitemap

The process of improving web page rankings in the organic results of search engines is called _____________,

search engine optimization

The careful use of _________ in web pages helps a spider program to appropriately index a web page in a search index file.

keywords

The purpose of _________ is to provide descriptive information about a web page which can help spiders to understand the content of a web page.

metatags

A means to promote a web site without using paid-for advertising is ______________.

search engine optimization

Another term for an e-commerce company's revenue model is ______________.

monetization

A company that encourages customers to promote its products to their friends and family is engaged in ______________ marketing.

viral

A common approach to conduct B2B e-commerce trade is _____________.

electronic data interchange (EDI)

Loading a web page into a browser is called _______________.

an impression

Unsolicited e-mail is callled _____________,

SPAM

The number of web site visitors who buy something relative to the total number of web site vistors is called____________.

the conversion rate

Opt-in and opt-out capabilities is important to gain _____________ to send customers e-mail and/or text messages.

permission

The electronic exchange of standardized business documents is called ______________.

electronic data interchange (EDI)

An EDI message format which utilizes XML tags such as: <order-number> and <address:company> would be part of the _________ component of EDI.

standards

The Internet would be part of the ____________ component of EDI.

communications facilities

Retrieving data from a company's ERP system to generate business documents which adhere to a common industry format would be part of the ____________ component of EDI

translation software

Value-added services such as data security and integrity would be part of the ______________ component of EDI.

communications facilities

The direct exchange of digital currency between a buyer and seller without central coordination from a banking system is using _____________.

cryptocurrency

A person who makes online bank payments to his cable television provider is using __________ payment system.

the automated clearing house

A person who makes a payment through wireless communication between a smart phone and the vendor's payments reader is using _____________.

a mobile wallet

A payment mechanism which uses near field communications is ____________.

a mobile wallet