COLOR THEORY

Secondary colors

are created by combining two primary colors.

Hue

basically just another

word for color.

Saturation

refers to

intensity—in other words,

whether the color appears more

subtle or more vibrant.

Value

has to do with how

dark or light the color is,

ranging from black to white.

Color harmony

uses the color wheel to illustrate time-tested color combinations.

Monochromatic

it only

uses one color or hue.

Analogous

uses colors that are next to each other

on the wheel, like reds and oranges or blues and greens.

Complementary

are opposite to each other on the wheel;

for instance, blue and orange or the classic red and green.

Split-complementary

uses the colors on either side

of the complement.

Triadic

uses three colors that are evenly spaced,

forming a perfect triangle on the wheel.

Tetradic

form a rectangle on the wheel, using not

one but two complementary color pairs.

Desaturated

often

appear more serious or

businesslike.