Marketing and Business Vocabulary

A collection of vocabulary flashcards relevant to marketing and business, covering key terms and their definitions.

A/B-testing

Comparing two versions to see which works best.

Anticipate

To expect something and prepare for it.

Arbitrary

Chosen randomly, without a clear reason.

Argument

A reason to support or oppose something.

Aspect

One part of a situation or topic.

Association

A mental connection, an organisation or group.

Assumption

Something you believe is true without proof.

Breakeven

The point where costs equal income (no profit, no loss).

Contradiction

Two opposite ideas that cannot both be true.

Conversion

Turning a visitor into a customer.

Conversion funnel

The steps a customer takes before buying.

Cooperation

Working together.

Customise

To change something to fit someone’s needs.

Cycle

A process that repeats itself.

Distribution

Getting products from producer to customer.

Direct mail

Advertising sent directly to people (mail or email).

Directive

Guiding or controlling how things are done.

E-mail address

Online address to send and receive emails.

Exclusive

Limited to one person, group, or period.

Expertise

Special knowledge or skill.

Explicit

Very clear, with no confusion.

Franchise

Permission to run a business under a brand name.

Functional

Practical and useful.

Flagship

The most important product or brand.

Guerrilla marketing

Creative, surprising marketing with a low budget.

Hand-out

A paper with key points from a presentation.

Interim

Temporary.

Interpret

To explain the meaning of something.

Introspection

Thinking about your own thoughts and feelings.

Introvert

Someone who is quiet and prefers being alone.

Intuition

Understanding something by feeling, not facts.

Inventive

Creative and good at new ideas.

KPI’s

Numbers used to measure performance and success.

Link building

Getting other websites to link to yours.

Loyalty

Customers staying faithful to a brand.

Lucrative

Making a lot of money.

Monologue

A long speech by one person.

Moral

Based on what is right and fair.

Motive

The reason for doing something.

Niche market

A small, specific part of a market.

Ostentatious

Done to attract attention in an exaggerated way.

Outreach

Helping and connecting with people in the community.

Progressive

Open to change and new ideas.

Perception

How people see or understand something.

Plausible

Believable and likely to be true.

Principle

A basic belief or rule.

Relative(ly)

Compared to something else.

Relate to

To be connected to something.

Reliable

Trustworthy and dependable.

Representative

Showing what a larger group is like.

SEO

Improving a website so it appears higher on Google.

Subjective

Based on personal opinion, not facts.

Suggestion

An idea or proposal.

Superior

Better than others.

Supplement

Something extra added.

Synthesis

Combining ideas into one whole.

To do list

A list of tasks you need to complete.

USP

What makes a product different and better than others.

To verify

To check if something is true.

To xerox

To make a copy of a document.