media industries

Power and media industries - curran and seaton

• belive most media industries dominated by small number of large companies (e.g. universal and Disney in film)

• Media companies are all about profit and power

• Some companies can challenge this if they are independent or focus on what they create/ a massage instead of turning a profit

• Due to focus on profit, products made are quite reparative and don’t offer much diversity or creativity.

Regulations - Livingston and Lunt

• regulations = rules/controle

• Believe regulation of media industries is very difficult

• Rules are often to do with protecting audiences from harm (particularly children and young people)

• Regulators have to balance protecting people with offering them choice

• Technology has made regulating much harder

• Downloading, streaming and piracy means people can bypass control like age certifictaes

• Vast nature of internet makes it impossible to control

• Believes powerful companies can avoid regulations

Cultural industries - Hesmondhalgh

• believes media industries need to minimise risk and maximise profit to be successful

• Ways companies can maximise profit and minimise risk:

  • Being vertically or horizontally integrated

  • Working across variety of media platforms and technologies

  • Focus on popular genres/ formats/ stars

  • Control release schedule of products (release on same day to stop piracy or hold back to make it feel more limited)

  • Detailed marketing campaign

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