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The minority is more powerful and influential when…
Dedication to their position is shown
What are examples of dedication shown through personal sacrifice?
Financial or giving up time
What is another form of dedication?
Engaging in quite extreme activities, also known as the Augmentation Principle
Engaging in extreme activities…
Draw attention to the cause
Majority members _____________ to ____ shown through extreme activities - ‘wow, she must really believe in her cause so ______________’
Pay more attention
Risk
Maybe I should consider her view
Commitment is _______ since it shows that the minority is not ______________ so they are ____________
Effective
Acting out of self-interest
Taken more seriously