PPC Prefinals

printed media

a form of information dissemination where everything is in print, primarily through materials that can be held by a hand, like newspapers and magazines

traditional media

print media has been dubbed as ___ because it is the oldest form of information transfer, aside from dance and oral dissemination

johannes gutenberg

the history of printed media can be attributed to the movable type by ___, but the earliest printing press appeared in china in the year 932

philippine magazine

the first national magazine in circulation, was not popular since it was in english and not accessible to the majority (english education at the time had barely started)

antonio “tony” velasquez

the story of the first modern comic strip was when ___ was working for ramon roces’ magazine

kenkoy

was the philippines’ first comic strip in circulation

liwayway

after being published as a filler in the roces magazine, ___, the four-frame comic, generated several imitators

ang matsing at ang pagong

as per the 14th national congress in the senate, in the philippine komiks revival act of 2007, sem. manny villar cited jose rizal’s ___ to be the first comics made in the country

• darna and captain barbell

• pupung

• pugad baboy

modern and online:

• trese

• sskait

• arkitekyuklid

the rise of komiks gavce rise to the familiar household names such as:

radio

the power of ___ has been shown throughout the years. it has the innate ability to influence, convince, and even enrage their listeners

telegraph

established a precedent for modern electronic means of communicating across borders

electronic transmitters

developed by nikola tesla when he constructed a high-frequency transformer

guglielmo marconi

american who was attributed for the first radio transmission

radiotelegraph

marconi referred to his invention as a ___, since its signal travelled in all directions, ie. radially, from the transmission point

henry hermann

he owned the first three fifty-watt radio stations: KZKZ, KZRM, and KZEG

radio dramas and commentaries

____ in tagalog and localities’ dialects are the daily fares on most stations. were heavily favored by the masses, whether urban or rural

“pang-masa”

the ___ program is a show, which tackles cliched storylines about abused women, philandering spouses, love’s inequity, and dishonesty

podcast

is a rising media format for delivering radio-style information and programs to a computer, phone, or media device

ipod and broadcast

the term “podcast” is a combination of these two words

vodcast

the files in a podcast are mostly audio, although a ___ or video podcast may include video as well

• joe rogan

• rhett mclaughin and chales lincoln “link” neal III

• grace marcellana and mimai cabungson

• bianca gonzales

these are examples of radio pop culture icons

sound recording

the ascent of music to prominence began in the late 19th century with the introduction of ___

thomas edison

he created the first phonograph

gramophone

a decade later, edison’s phonograph was followed by the flat-disk phonograph, also known as ___, by emile berliner

adult contemporary/easy listening

• a pop music genre. a blend of classics, light opera, and softer rock singles

classical music

• a pop music genre. are works of eminent composers

• despite being products of high culture, they have endured and entered mainstream popularity

country

• a pop music genre. encompasses all subgenres, including traditional, urban, and rock country

• prominent rural themes and simple life

disco

• a pop music genre. emerged because of the prevalence of urban nightlife

• classic

• contemporary techno/electronic dance music (EDM)

these are the two categories of disco

eclectic pop

• a pop music genre. a mash-up of several genres, including pop, rap, rock, techno, and others

electronic

• a pop music genre. incorporates electronic effects and digital instruments and encompasses experimental and electronic dance music genres

skrillex

an example under the electronic music genre

experimental

• a pop music genre. mostly college and university radio stations promote this form of music

• uses non-musical objects to create traditional instruments or sounds and is manipulated to suit the artist’s preference

folk

• a pop music genre. employs the use of traditional musical instruments

gospel

• a pop music genre. aimed at fans of both contemporary and classic gospel singers

opera

• a pop music genre. mostly from the romantic period

• another surviving facet of high culture

indie music

• piece of music created, produced, and sold without the help of big record companies

• genre that attempts to differentiate itself aesthetically from key trends

pre-hispanic or malayan-type music

type of music in the philippines that may be found in isolated portions of the nation

hispanic-type music

• genre of music associated with spanish culture

• mediterranean-style tune with guitar accompaniment

• kundiman, rondalla

film

under audiovisual media, this is based on photographic technology

camera obscura (darkroom)

used by artists to draw in the renaissance

joseph nicephore niepce

he invented the modern camera

• louis j. m. daguerre

• william henry fox talbot

they invented photography

moving photographs

early effective __ were created by eadweard muybridge in california

narrative film

type of film, a work of fiction or a portrayal of actual events

preproduction

a stage of creating a film. this is when the screenplay is written

production

a stage of creating a film. this is when the screenplay is filmed

postproduction

a stage of creating a film. is the last step, non-linear sequences are edited together to form a plot and other components like music and special effects are added

documentary

a nonfiction film that depicts real life circumstances with people explaining their thoughts and experiences to a camera or interviewer

animated films

are narrative stories intended for children

genre analysis

an important component among pop culture studies

sony betamax tape recorder

big film releases were made accessible for home video viewing shortly after leaving the cinema. a ___, introduced in the late 1970s, was the first to be commercialized

VHS videotape format

the popularity of the tape recorder was shortly overshadowed by RCA’s cleverly advertised ___

• un homme au chapeau

• une scene de danse japonaise

• les boxers

• la place de l’opera

four french films that were the first to be presented in the philippines, specifically in the salon de pertierra at number 12 escolta using a 60mm gaumont chrono-photograph projector

antonio ramos

local filmmaker who used a lumiere camera to shoot

• panorama de manila

• fiesta de quiapo

• puente de espana

• escenas callejeras

zamboanga

the first filipino film to win an international award. starring fernando poe sr. and rosa del rosario

DZAQ-TV Channel 3 of Alto Broadcasting System (ABS)

was the first television station to broadcast in the philippines

chronicle broadcasting network

owned by the lopezes, purchased DZAQ-TV Channel 3 of Alto Broadcasting System (ABS) and began broadcasting

cable television

had the most rapid expansion in the TV business

community antenna TV (CATV)

provincial ___ networks have been installed to receive broadcast signals from manila-based stations

philippine children’s television foundation

along with the ABS-CBN foundation, made it possible to produce world-class educational children’s shows

netflix

an entertainment corporation that specializes in streaming media and video-on-demand

pong

electronic tennis game that launched the video game business to america

video game

currently refers to any electronic game, whether played on a computer with appropriate software, gaming console, mobile device, or online

to direct one’s attention to

the term “advertising” was derived from the medieval latin verb “advertere: which is defined as ___

outdoor signs

these were the first recorded advertising material during human civilization

branding/brands

more than just the name of the product, delivers a promise to the consumer based on trends, movements

image-creation

advertising technique, creates an image for a product, giving it a personality that can be marketed to certain demographics

mythologization

advertising technique, uses unconscious archetypal motifs to construct a commercial image

aestheticization

advertising technique, application of visual artists’ practices

reality advertising

advertising technique, uses real people and celebrities instead of professional actors

simulation

advertising technique, utilization of popular culture styles, trends, and language

placement

a sort of subliminal advertising, impacting people’s thinking without their knowledge

dead

facebook slang term that means funny, hilarious

facestalking

facebook slang term that means browsing through someone else’s facebook pictures

fbc

facebook slang term that means facebook chat

fbf

facebook slang term that means facebook friend

shelfie

facebook slang term that means picture of objects arranged on a shelf

fear of missing out

the twitter slang FOMO means what?

twabstinence

twitter slang that means cutting back on twitter time

twabulous

twitter slang that means fabulous tweet

ztwitt

twitter slang that means to tweet extremely fast

textspeak

• language used to communicate written communications through different digital channels

• shorthand that allows for rapid and efficient textual communication

• logical abbreviation

swardpseak

language that incorporates various languages and names and integrates them in creative ways

sward

etymologically speaking, the term ___ is filipino slang for gay

syllabic substitution

is the changing of one syllable to a word to give it a new form unique only to those who know them

inversion

is the deliberate switching of either the word’s entire spelling or syllabic placement

word plays

are the intentional use of words that have localized versions of the intended words, usually in the form of puns

deliberate homophones

• are the usage of words that sound similar to the words that will be used in the conversation

• use of foreign words whose phonetics have a similar version to the local words

name puns

are the intentional use of famous celebrity names, whether local or foreign, as descriptors for the intended words

borrowing

the deliberate usage of foreign words while retaining the foreign word’s meaning

emojis

when it comes to social media, ___ have become a genuine language of their own, being utilized by everyone

mash-up culture

describes the ever-expanding internet pastiche culture where everything may be mixed

memes

ideas that spread through pictures, words, behaviors, or other means