BBH exam 3

Advocacy

Action in support of a cause or proposal

Tools for advocacy

Media and legislation

Appropriations

Amount of money approved for an organization

Authorizations

First step in allocating funds

Bill

Proposed law

Direct lobbying

Interacting with politicians to influence decisions

Electioneering

Persuasion of voters

Grassroots lobbying

Indirectly influence legislators

Law

Bill that has been passed

Lobbyist

Hired to represent an organization towards legislators

Media advocacy

Paid advertising to support initiative

Ordinance

A statute or regulation

letter to the editor

Written piece sent to the newspaper

Op-ed

Opinion against a writer

Public service announcements

Inform the public about an issue

501

Tax exempt for non profit organization

MADD

Media to change opinion on drunk driving

March of dimes

Raised money for polio

Tobacco laws

Banning smoking in public

Two theories useful in advocacy

Community mobilization and social network and social support theory

Community mobilization

Community members help in initiative

Social network and social support theory

Building relationships and mutual support to strengthen advocacy

Effective advocacy

Education, mobilization, and policy change

Project H.O.P.E advocacy project

Support health care workers

Health communication

How we share health info to influence behavior

Plain language

Audience can understand

Pretesting

Testing messages and materials

Audience segmentation

Breaking your audience into smaller groups

Ehealth

Digital tech to deliver health info

Communication plan

Outlines what will be communicationed

Message concept

General idea for a message used to influence health behavior

Formative research

Early research to understand audience

Accuracy

Info is correct and fact checked

Reach

Gets to as many people as possible

Timeliness

Shared when people need it most

Reliability

Comes from a trusted source

First step in health communication plan

Understand the problem

Last step in health communication plan

Measure what worked and didn't

Interpersonal

Most personal

Group

Reach more people

Community

Familiar and relatable

Mass media

Increase reach

Interactive/ehleath channel

Modern and engaging

Guard your health

Focus groups to test logos for national guard soldiers

3 goals of health communication

Influence behavior, improve health, support decisions

Understandability

Uses simple language

How many people are health proficient

12%

How many people are health illiterate

114%

Gantt chart

Stages and time

Pretesting steps

Review , develop, produce

Public funds

Tax dollars used for services like schools

Grants

Money awarded to programs

Foundations

Non profit organizations that give out grants

Client fees

Money charged to individuals using a service

Matching funds/in-kind

Contributions of money, time, materials, or space from another org

Cooperative agreements

Formal resource sharing partnerships that reduce costs

Infrastructure funding

Money for basic operating costs like rent, staff, and utilities

Fundraising

The process of collecting money or support through donations

Volunteers

People who work without pay

Health insurance

Money can come from insurance premiums or reimbursements for services

Workplaces

Funded by health insurance and employee fees

Schools

Funded by public funds, grants, budgets, and fundraising

Community programs

Funded by foundations, client fees, insurance, and volunteers

Executive summary

1 page, quick overview

Statement of needs

2 pages, why the project is important

Project description

3 pages, what you will do and how

Budget

1 page, costs

Organizational info

1 page, history and credibility

Conclusion

2 paragraphs, clear wrap up

Funder champion

Someone within the organization who supports your program

Annual giving

Yearly campaigns to cover basic needs

Campaigns

Short term efforts

Planned gifts

Donations made through wills and trusts

Online crowdsourcing

Gofundme

Mobile giving

Donations through texting or online bidding

Corporate giving

Companies donations cash, time, or items to causes they align with

Board members

Bring in donors, attend funder meetings s

Staff

Handle grant writing, event planning, and reporting

Formative evaluation

Collects data during the planning and early stages

Summative evaluation

Evaluation Occurs after the program ends

Needs assessment

Identifies what the population needs before starting the program

Process evaluation

Examines how the programs was delivered

Impact evaluation

Measures immediate effects

Outcome evaluation

Measures long term effects

Quantitative

Numerical data

Qualitative

Descriptive data

Mixed methods

Both quantitative and qualitative

Reliability

You get the same results if repeated; consistency

Validity

Measures what its supposed to measure

Ethics

Moral values

Informed consent

Participants must voluntarily agree with full understanding

Confidentiality

Personal data must be protected

Transparency

Clearly explain the purpose of the evaluation

Non maleficence

Avoid causing harm

Fidelity

Extend to which an intervention program was carried out as planned

Dissonance

Refers to the tension that arises between how we live and what we know

Identity

Confirmation bias: we conform to what we already believed in

Distance

The issue us not in our personal space

Doom

Fascinated but get frozen by bad news

Denial

Helps us push away fear and guilt