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Price
The cost that a customer pays for a product or service, determined by the cost of doing business plus intended profit.
Cost of Doing Business
The total expenses incurred by a business to operate effectively.
Intended Profit
The desired amount of money a business aims to earn after covering all expenses.
Profit
The money leftover after all expenses are paid and covered.
Profit Equation
= Cost of Doing Business + Profit.
Markup
The amount of money added to the cost of a product, expressed as a percentage.
Markup Equation
= Profit / (Cost + Expenses).
Margin
The percent of the selling price that is not used to pay for the product.
Margin Equation
= Profit / Selling Price.