Voting behaviour/elections

social factors effect voting behaviour

age

-If a man is not a socialist by the time he is 20, he has no heart. If he is not a conservative by the time he is 40, he has no brain'

-younger people are more likely to vote labour

>2024- 40% of young men would vote labour whereas only 10% would vote conservative

>2024- 21% of old men compared to 41%

social factors effect voting behaviour

education

-higher level of education the more likely you are to vote left wing

-2024 election

>42% of graduates voted labour compared to 25% with GCSES or lower

social factor effecting voting behaviour

region

2019

-the south east have always voted conservative (54% c to 23% l in 2019)

-north vote labour more (40% c to 45% l)

-further more people in city's are more lily to vote labour (London 48%)

social factors not effecting voting behaviour

class

-used to be the biggest reason behind peoples voting

-no longer is

-in 2024 with 36% of the middle class to 33% of working class so had virtually no effect

factors not effecting voting behaviour

short term factors

-have more of an impact then they used to

-issue voting

>Brexit was the main issue in 2017 so many voted for conservative as they felt they would get it done quicker

>immigration in 2024 Farage got 14% of the vote as he promised to 'stop the boats'

other factors effecting voting behaviour

party leadership

-party leader can have a large effect on who wins a general election

-in 2017/2019 labour never stood a chance as people dislike Jeremy Corbyn to much

-2024- sunak was put across as being incompetent and people view him as being to distant (sky TV) seen as a joke

other factors effecting elections

campaign

-due to people no longer using identity politics the campaign has more influence

- can been seen in 2017 election 19% of voters switched during the election

- narrowed the gap over tory massive win by unpopular policy of dementia tax

-2024 campaign had minimal difference as labour had a big lead at the start and end

-slogan of get conservatives out and being fed up of 14 years

Media's effect on public opinion

-TVs controlled by Ofcom but not newspapers

-80%of newspapers from 2015-2019 backed the Tory's

-decline in newspapers means people are more likely to use online news which is much more left wing then before newspaper sales have halved