T-Mobile’s CEO on Winning Market Share by Trash-Talking Rivals
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4 Terms
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what did attacking rivals signal?
authenticity and risk-taking
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what did transparency and humor do?
built trust among younger skeptical customers
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what was the culture shift?
employees felt energized by company’s confidence
4
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why does bold communication work?
when aligned with real product improvements
when backed by truth
risk must be calculated
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Flashcards (30)