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Prototypes
a mental image or best example of a category. matching news items to a prototype provides a quick and easy method for sorting items into categories
Algorithm
a methodological, logical rule, or procedure that guarantees solving a particular problem
Heuristic
a simple thinking strategy - a mental shortcut - that often allows use to make judgments and solve problems efficiently
Availability Heuristic
judging the likelihood of events based on their availability in memory; if instances come readily to mind
Representative heuristic
judging the likelihood of events in terms of how well they seem to represent, or match, particular prototypes
Gambler’s fallacy
the belief that the chances of something happening with a fixed probability become higher or lower as the process is repeated
Sunk-cost fallacy
the phenomenon whereby a person is relevant to abandon a strategy or course of action because they have invested heavily in it
Mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
Functional fixedness
a cognitive bias that limits a person to use an object only in the way it is traditionally used
Framing
the way an issue is pose; how an issue is framed can significantly affect decisions and judgments
Creativity
the ability to produce new and valuable ideas
Convergent thinking
narrowing the available problems solutions to determine the single best solution
Divergent thinking
expanding the possible number of problem solutions; creative thinking that diverges in different directions