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Rhetoric
In its simplest form is the art of persuasive speech or writing
Logos
By appealing to an audience's sense of reason and logic, the speaker or writer intends to make the audience think clearly about the sensible and/or obvious answer to a problem
Pathos
By appealing to he audience's emotions, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear
Ethos
The overall appeal of the speaker or writer himself or herself; it is important that his person have impressive credentials, a notable knowledge of the subject, and or appear to be a like able and moral person
Alliteration
Repetition of consonant sounds at the beginning of words
Anaphora
Repetition of a word or phrase at the beginning of successive phrases, clauses or lines
Antithesis
Opposition or juxtaposition of ideas or words in a balances or parallel construction
Personification
Giving human characteristics to non- human objects
Parallelism
Repetition of a key word over successive phrases or clauses
Apostrophe
A sudden turn from he general audience to address a specific group or person, either absent or present, real or imagined
Rhetorical question
A question hat is posed for emphasis, not requiring an answer
Understatement
Deliberately de- emphasizing something in order to downplay its importance
Euphemism
A substitution of a more pleasant expression for one whose meaning may come across or rude or offensive
Hyperbole
Exaggeration for emphasis or for rhetorical effect
Irony
Expression in which words mean something contrary to what is actually said
Metonymy
A reference to and object or person by naming only a part of the object or person
Synecdoche
A part or quality of something which is used in substitution of he larger whole, or vice versa