BUS2001_Session_02_slides_v3_LMS

studied byStudied by 0 people
0.0(0)
learn
LearnA personalized and smart learning plan
exam
Practice TestTake a test on your terms and definitions
spaced repetition
Spaced RepetitionScientifically backed study method
heart puzzle
Matching GameHow quick can you match all your cards?
flashcards
FlashcardsStudy terms and definitions

1 / 9

flashcard set

Earn XP

Description and Tags

Marketing

10 Terms

1

Innovation

The creation of something that improves the way we live our lives, which can include new products or services, better ways to interact, or simply solving problems.

New cards
2

Disruption

The act of changing or displacing established routines and structures, often resulting in innovation.

New cards
3

Unique Value Proposition

A statement that describes the unique benefit or advantage a product or service offers to its customers.

New cards
4

Incremental Innovation

Improvements made to existing products or services without fundamentally changing their value proposition.

New cards
5

Disruptive Innovation

Innovations that significantly alter the market landscape or value proposition, often rendering existing products or services obsolete.

New cards
6

Reverse Innovation

Development of innovative products in developing countries before spreading them to developed nations.

New cards
7

Creativity

The ability to generate new and valuable ideas in any activity.

New cards
8

Barriers to Innovation

Factors that inhibit creative thinking and innovation within an organization, such as lack of communication or risk aversion.

New cards
9

Organizational Innovation

Improvements made not only to products or services but also to the structure and processes of an organization to foster a more innovative environment.

New cards
10

Business Model Innovation

Innovation that involves redefining how a company creates and delivers value to its customers.

New cards

Explore top notes

note Note
studied byStudied by 13 people
884 days ago
5.0(1)
note Note
studied byStudied by 37 people
869 days ago
5.0(1)
note Note
studied byStudied by 57 people
676 days ago
5.0(1)
note Note
studied byStudied by 82 people
388 days ago
5.0(2)
note Note
studied byStudied by 11 people
845 days ago
5.0(1)
note Note
studied byStudied by 7 people
915 days ago
5.0(1)
note Note
studied byStudied by 11 people
705 days ago
5.0(2)
note Note
studied byStudied by 337 people
211 days ago
5.0(1)

Explore top flashcards

flashcards Flashcard (50)
studied byStudied by 8 people
366 days ago
5.0(1)
flashcards Flashcard (78)
studied byStudied by 57 people
7 days ago
5.0(1)
flashcards Flashcard (87)
studied byStudied by 80 people
372 days ago
5.0(1)
flashcards Flashcard (30)
studied byStudied by 6 people
307 days ago
5.0(1)
flashcards Flashcard (20)
studied byStudied by 21 people
757 days ago
5.0(1)
flashcards Flashcard (25)
studied byStudied by 1 person
720 days ago
5.0(1)
flashcards Flashcard (96)
studied byStudied by 1 person
303 days ago
5.0(1)
flashcards Flashcard (68)
studied byStudied by 23 people
177 days ago
5.0(1)
robot