Chapter 7- MART308

true or false: When a consumer clicks on a display ad, the landing page should match the ads

true

Good display ad copy does everything except

pre-convert the consumer

A website that sells suits has created two custom segments: one called working professionals and another called luxury. It would like to execute an ad campaign targeted only to people who belong to both segments. How will it accomplish this?

Create a combined audience with the AND specification

Google ads allows advertisers to target their ads based on which set of methods?

Audience segments, demographics, keywords, topics, and placements

CPA bidding enables advertisers to pay only when

Their advertisement results in a successful conversion

Advertisers on a display network typically pay what and not

not a flat fee

usually work with performance-based pricing (CPC, CPM, CPA), not fixed flat fees.

A furniture seller believes that people who have just moved are more likely to need new furniture. What targeting dimension should this furniture seller use for their ad campaign

life events

to determine whether a new ad copy is better at attracting attention, an advertiser should conduct an A/B test to measure

The click through rate

Which of the following is not a targeting method available on the google display ad network

past visitors to competitors websites

Which of the following best describes the role of a publisher in an ad network

A publisher incorporates code that enables the network to load ads into the allocated ad space every time a web page loads

Toyota wants to focus its ad dollars on people who are actively researching cars to purchase what targeting dimension should they use?

in-market audience

Which of the following best describes the role of publishers and advertisers on ad networks?

Publishers incorporate code from the network onto their sites that allow advertiser ads to be displayed. Advertisers create and upload ads to be served on websites through the network

Which of Googles targeting options will be discontinued in 2024

Retargeting or remarketing