Global Business Final exam

includes the physical product, brand name, accessories, and after-sales service

The total product______________

a field trip

The final step in the screening process will generally include__________

a fee be paid to the firm providing the management expertise

According to the text, management contracts usually stipulate that_________________

markets that are judged to be less attractive

Market screening eliminates______________

are not synonymous. Policy stability is important; political stability may be of lesser importance

Political stability and policy stability_____________

cluster analysis

Marketers use _____________ to identify a group of markets where a single promotional approach can be used.

partnerships between competitors, customers, or suppliers that may take various forms.

Strategic alliances are_______________

the initial screening of a market screening process; a screening of the market's need for the good or service

The basic needs potential is__________

it looks at the country level, while segment screening is within the country

Country screening differs from segment screening in that ___________

develop a feel for the market and what is going on there

The field trip is meant to______________

Trend analysis

____________ uses market data to estimate future values.

is the same logo and visual representation in all markets.

A firm’s name, logo, slogan, graphics, color, and typeface that help identify the firm to consumers and other interested constituents

A standardized corporate visual identity, which reduces cost______________

cultural differences

The need to change the color of packages when selling a product in a new market is generally a result of the influence of_____________

industrial products; high style and faddish consumer products

The continuum from insensitive to sensitive to foreign environment begins with __________ and ends with __________.

registering it first

In most countries a brand name belongs to the person_________________

greater

Generally, consumer products require __________ adaptation than/as industrial products to meet the demands of the world market.

consumer products

Services are generally easier to market globally than______________

There are lower costs due to longer production runs, design efficiencies, and marketing-related efficiencies—all of which lower costs

Generally, management prefers global product standardization because________________

economies of scale

Standardized advertising is attractive because it allows for_______________

advertising

Of all the promotional mix elements, __________ is the one with the greatest similarities worldwide.

Paid, nonpersonal presentation of ideas, goods, or services by an identified sponsor

immigrate for specified periods to perform service, factory, or construction work.

Guest workers are immigrants who

a parent-country national

An employee who is a citizen of the nation in which the parent company is headquartered is known as________________

there can be a conflict of loyalty between the host country and the employer

A drawback of polycentric staffing policies is that______________

they expand their experience, enhancing their potential for promotion at home

An advantage of using home-country citizens abroad is that_________________

have become essential contributors to the U.S. economy's health.

Immigrants from developing countries________________

polycentric staffing and multidomestic strategy.

Relatively low levels of authority and decision making in headquarters is associated with_________________

better economic situation

As stated in the text, the major motivation for immigration is a____________

they lose talent to migration, and this impacts their development

Brain drain affects developing countries because_____________

a geocentric policy

A policy of hiring and promoting based on ability and experience without considering race or citizenship is_______________

culture shock

The anxiety that people often experience when they move from a familiar culture to one that is entirely different is known as_____________________

environmental scanning

In ________________, the firm scans the world for changes in environmental forces that might affect it.

segment

The two levels of market screening are country screening and ________ screening.

indicators

Market ______________ are economic data that serve as yardsticks to measure the relative market strength of specific geographic areas.

factors

Market _____________ are similar to market indicators, but they tend to correlate highly with market demand for a specific product.

analogy

To move from market factors for one country to another similar country involves estimation by __________.

social desirability bias

In a personal interview or phone survey situation, some respondents want to help the interviewer out of politeness, or just to please them. This is known as __________.

trade mission

A ________________ is a government organized market visit by businesspeople and government officials in search of business opportunities.

turnkey project

A ___________ is an export of technology, management, and in some cases, equipment , and possibly capital equipment where a contractor agrees to design and erect a plant, supply the process technology, provide the production inputs, train the operating personnel, and, after a trial run, turn the facility over to the purchaser.

Licensing

_____________ is a contract in which a firm grants access to its patents, trade secrets, or technology to another firm.

Franchising

____________ is a type of licensing that includes a brand name, marketing support, and operational rules or procedures.

disintermediation

The unraveling of traditional distribution structures popularly called “cutting out the middlemen.”

foreign national pricing

Policy that sets local pricing based on market forces in another country

international pricing

Policy that sets prices of goods produced in one country and sold in another

sales promotion

Any of the various activities, such as preparation of point-of-purchase displays, contests, premiums, trade show exhibits, celebrity-embraced promotion, money-off offers, and coupons

public relations

Various methods of communicating with the firm’s publics to secure a favorable impression, rather than immediate sales

G programmed-management approach

A middle-ground advertising strategy between globally standardized and entirely local programs

promotion

Any form of communication between a firm and its publics , including advertising, public relations, sales promotions such as rebates and “buy one get one,” and events and experiences, such as sponsoring events to both yield purchases in the short term and confidence in the firm in the long run