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Data Analytics
The process of using technology to transform data into transformation
Descriptive Analytics — Definition and Audit Application
Identifies trends and patterns from raw data and describes past or present events
Used in analytical procedures (trend analysis) and helps auditors spot unusual fluctuations
“What happened?” can be answered with what type of data analytics?
Descriptive Analytics
“Sales increased 20% in December” could be a result of what type of data analytics?
Descriptive Analytics
Diagnostic Analytics — Definition and Audit Application
Used to compare simultaneous trends, relationships between income and financial statement items, and to determine the cause of events
Helps auditors investigate unexpected variances and supports the risk assessment process
“Why did it happen?” can be answered with what type of data analytics?
Diagnostic Analytics
“Sales increased due to holiday promotions” could be a result of what type of data analytics?
Diagnostic Analytics
Predictive Analytics — Definition and Audit Application
Used to make predictions about future trends or events. How can the organization formulate future strategies?
Used in reasonableness tests and helps form expectations for account balances
“What might happen?” can be answered with what type of data analytics?
Predictive Analytics
What type of data analytics would be used to project next year’s revenue?
Predictive Analytics
Prescriptive Analytics — Definition and Audit Application
Used to account for all possible factors in an event and suggest next steps.
Less common in traditional audits (more common in advisory/consulting), but can guide the audit focus area
“What should we do?” can be answered with what type of data analytics?
Prescriptive Analytics
Adjusting the pricing strategy may be a decision derived from what type of data analytics?
Prescriptive Analytics
Big Data
Extremely large, complex, and unstructured data sets that cannot be easily managed or analyzed with traditional processing tools
What are the characteristics of Big Data?
Volume: Amount of data
Velocity: Rate of collection
Variety: Types of data available
Veracity: Truthfulness
Value: Insights derived from the data
Audit Data Analytics (ADA)
The art of using analysis, modeling, and visualization to discover patterns, trends, and anomalies for planning and performing an audit
Data Visualization
The process of presenting data graphically to make patterns, trends, and anomalies easier to understand
What are the common visualization tools used in audit practice?
Tableau
Alteryx
Python
Machine Learning Tools
Count Things Tool for Inventory
Tableau involves…
Advanced dashboards and visualizations
Alteryx involves…
Data prep, analytics, and visualization
Python involves…
Data analysis and visualization
How is ADA used in Risk Assessment and what is the outcome of it?
Analyzing large datasets to find unusual trends, unexpected relationships, and outliers
Auditors can decide where to focus testing and which accounts are risky
The use of ADA leads to auditors observing the following:
Revenue spikes at year-end
Unusual journal entries
Declining margins as sales increase
What part of the audit process are the auditors most likely in?
Risk Assessment
How is ADA used in Substantive Analytical Procedures and what is the outcome of it?
Compare expected vs actual values using trend analysis, ratio analysis, and reasonableness tests
Auditors deem less detailed testing is needed if the results are reasonable, while further investigations are needed if there are unreasonable results
If the auditors are:
Predicting revenue using prior trends and comparing to actual revenue
and
Comparing inventory turnover to prior years and the industry
Which part of the audit process are the auditors most likely in?
Substantive Analytical Procedures
How is ADA used in Tests of Details and what is the outcome of it?
Analyzing entire populations and identifying high-risk items for testing
Auditors may focus their testing on exceptions and high-risk transactions
If the auditors are:
Flagging duplicate payments
Identifying large or unusual journal entries
Finding transactions outside of normal patterns
Which part of the audit process are the auditors most likely in?
Tests of Details
How is ADA used in the Final Review and what is the outcome of it?
Perform final analytical procedures and re-evaluate trends, ratios, and relationships
Confirmation of no remaining unusual relationships and verification that financials are consistent and reasonable overall
If the auditors are:
Seeing if net income aligns with revenue trends
Seeing if ratios make sense compared to prior years
Which part of the audit process are the auditors most likely in?
Final Review
Liquidity Ratios
Ratios that indicate the entity’s ability to meet its current obligations/liabilities with its current assets
Solvency Ratios
Ratios that indicate the entity’s ability to use assets (both current and long-term) to pay off its liabilities (both current and long-term)
Profitability Ratios
Ratios that indicate the entity’s success or failure for a given period by assessing its ability to generate profits from its sales, operations, assets, and shareholders’ equity
Examples of Liquidity Ratios
Working Capital
Current Ratio
Quick Ratio
Current Cash Debt Coverage Ratio
Inventory Turnover Ratio/Days in Inventory
Receivables Turnover/Average Collection Period
Examples of Solvency Ratios
Debt to Equity Ratio
Debt to Total Assets Ratio
Times Interest Earned Ratio
Free Cash Flow
Examples of Profitability Ratios
Earnings Per Share
Price-Earnings Ratio
Gross Profit Rate
Profit Margin Ratio
Return on Assets Ratio
Asset Turnover Ratio
Payout Ratio
Return on Common Stockholders’ Equity Ratio
Other Common Ratios
Gross or Net A/R as a % of Net Sales or Sales
Allowance for doubtful accounts as a % of accounts receivable
Interest expense as a % of Total Debt
Depreciation expense as % of total PPE
Reserve for obsolete inventory as % of inventory
Cost of goods sold as a % of sales