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ATTITUDES
likes vs dislikes
ethos approach
BELIEFS
true or false
logos approach; logical arguments used to persuade person to consider facts
VALUES
good vs bad
right vs wrong
pathos approach, emotion
if they care so much and you seem to care so much, person may reconsider
BEHAVIORS
trying to influence someone’s actions
utilize aristotle
compliance-gaining theory (behavior)
use positive or negative motivation to lead someone to change