MKTG 123 final exam prep
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4 Terms
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Marketing
Selling a product/service through pricing, distribution, and promotion.
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Advertising
A subset of marketing; paid media placement to promote messages.
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Public Relations (PR)
Marketing of an organization itself, utilizing third-party endorsement to create credibility and tell a comprehensive story.
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Integration Techniques Include
Tweets, Facebook messages, Instagram photos, YouTube videos, internet publicity, celebrities as spokespersons, product placements, sponsoring concerts, creating street theater.
Note 
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