FIA1163 Professional Writing Chapter 6: Writing Persuasive Messages
Studied by 0 people
Learn
Practice Test
Spaced Repetition
Match
Flashcards1/22
Earn XP
Description and Tags
Flashcards on Persuasive Messages
Name | Mastery | Learn | Test | Matching | Spaced |
|---|
No study sessions yet.
23 Terms
Persuasion
The attempt to change an audience’s attitudes, beliefs, or actions.
Demographics
The age, gender, occupation, income, education, and other quantifiable characteristics of the people you’re trying to persuade.
Psychographics
Personality, attitudes, lifestyle, and other psychological characteristics of the audience.
Motivation
The combination of forces that drive people to satisfy their needs.
Permission-based marketing
Marketers ask permission before sending messages, can help companies avoid antagonizing their target audiences.
AIDA Model
A model that organizes your presentation into four phases: Attention, Interest, Desire, and Action.
Emotional Appeal
Calls on feelings or audience sympathies.
Logical Appeal
Uses reasoning, such as analogy, induction, or deduction, to persuade.
Analogy
Reasoning from specific evidence to specific evidence.
Induction
Reasoning from specific evidence to a general conclusion.
Deduction
Reasoning from a generalization to a specific conclusion.
Circular Reasoning
A logical fallacy in which you try to support your claim by restating it in different words.
Persuasive Business Messages
Any messages designed to elicit a preferred response in a non-sales situation.
Persuasive Business Messages
Any messages designed to elicit a preferred response in a non-sales situation.
Persuasion
The attempt to change an audience’s attitudes, beliefs, or actions.
Demographics
The age, gender, occupation, income, education, and other quantifiable characteristics of the people you’re trying to persuade.
Psychographics
Personality, attitudes, lifestyle, and other psychological characteristics of the audience.
Motivation
The combination of forces that drive people to satisfy their needs.
Permission-based marketing
Marketers ask permission before sending messages, can help companies avoid antagonizing their target audiences.
AIDA Model
A model that organizes your presentation into four phases: Attention, Interest, Desire, and Action.
Emotional Appeal
Calls on feelings or audience sympathies.
Logical Appeal
Uses reasoning, such as analogy, induction, or deduction, to persuade.
Analogy
Reasoning from specific evidence to specific evidence.