comformity and Compliance techniques

What is Conformity?

Conformity is the tendency to align one's beliefs, attitudes, or behaviors with those of a group or social norm.

What are the types of conformity?

1. compliance

2. identification

3. internalisation

What is Compliance?

Compliance- refers to instances where a person may agree in public with group of people, but the person privately disagrees with groups viewpoint

What is Identification?

Identification- occurs when someone conforms to the demands of a given social role in society

What is Internalisation?

Internalisation- publicly changing behaviour to fit in with the group while also agreeing with them privately- internal (private) and external (public) change of behaviour. Deepest level of conformity; changes the person

What is meant by variety in pressures to conform?

Variety in pressures to conform refers to the different influences individuals face, such as peer pressure, cultural expectations, or authority figures, that can lead them to change their attitudes or behaviors to fit in with a group.

What is Informational influence?

Informational influence → When we conform to others because we believe they have accurate information

What is Normative influence?

Normative influence → When we conform to others because we want them to accept and like us

What factors affect conformity?

• Unanimity of the majority  

• Size of the majority  

• Age and gender  

• Level of control 

• Obedience  

• Culture- some people know more about it or feel your culture is wrong from other people's perspectives  

• Collectivism  

• Individualism  

• Mood – happy or not happy to conform but later regret decisions  

What is a Compliance technique?

Compliance technique is a method that attempts to persuade someone to comply with that request

What are different compliance techniques?

Various strategies used to gain agreement, such as foot-in-the-door, door-in-the-face, and low-ball techniques.

What is the Foot in the door technique?

Foot in the door technique- getting someone to do something small first to then be able to ask for something bigger later (keep them invested- works on people who have a desire to have consistent self-image)

What is an example of the foot in the door technique?

Examples freedman and fraser asked homeowners, first got asked if they were willing to place a small sign supporting save driving in their windows then later asked if they place a less attractive sign in their front yards- homeowners that agreed to the small request complied for the larger request

What is the Low ball technique?

Low ball technique- involves making an initially attractive offer to obtain agreement and then making the terms less favourable.

What is an example of the low ball technique?

Examples I asked my friend if they wanted to go to the mall and get supplies for school so that they were prepared and organised then asked them once we were at the mall if they wanted to go eat the place i wanted to eat later

What is the That's-not-all technique?

That's-not-all technique- before the person makes a decision an additional item or benefit is added to make it look more appealing

What is an example of the that's-not-all technique?

Example asked my friend to go watch a movie then asked if they wanted to go thrifting and said it was 1 mrt stop away then said how our other friend was also there

What is the Door-in-the-face technique?

Door-in-the-face technique- involves making a large request that is expected to be refused but then followed by a smaller more reasonable request

What is an example of the door-in-the-face technique?

Asked my mum if I could back home past midnight then later asked if i could be back home by 10:30pm in which was more reasonable than the last request, so she agreed to it.

What is the Reciprocity norm?

Reciprocity norm- social norm that encourages returning favors- if someone does something for you, you feel more obliged to do something back for them