field experiments

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5 Terms

1
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field experiment

  • an experiment that takes place in a natural setting within the researcher manipulates IV and records effect on DV

2
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realism - strength

  • higher mundane realism as the environment is more natural

  • more authentic behaviour

3
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validity - strength

  • more valid behaviour

  • participants may not be aware they are being studied

  • high external validity

4
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control - limitation

  • lack of control of CVs and EVs

  • cause and effect of IV and DV in field studies may be harder to establish and replication may not be possible

5
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ethical issues - limitation

  • if participants are unaware of being studied they cannot consent and such research may cause an invasion of privacy

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