UNIT--3 Marketing Mix
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Chapter 9
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9 Terms
Harvest Strategy
discontinuation of a product at the end of its life cycle, while extracting maximum profits from its sales
Product Depth
refers to the number of product variations within a product line
Product Length
represents the total number of similar products a business offers within a product line
Product Life Cycle
product’s performance on the market from when it is first introduced to when it is discontinued
Product Line
a group of goods and services with similar characteristics in the
product mix
Product Management
refers to the coordination of all activities required to make a product
Product Mix
represents the goods and services sold by a business
Product Width
total number of product lines a business carries
Purchasing
refers to a business’s acquisition of various necessary items to make products
Note 
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