business leadership

Planning Process = D-D-P-I-E-I-M

Steps in Planning:

1. Define objectives

2. Determine where you stand

3. Predict future conditions (premises)

4. Identify alternatives

5. Evaluate + choose

6. Implement

7. Monitor & review

SMART Goals = S.M.A.R.T

• Specific

• Measurable

• Achievable

• Relevant

• Time-bound

Types of Plans

By Time	By Type
Short (0–1 year)	Strategic (big vision)
Medium (1–2 yrs)	Tactical (departments)
Long (3+ years)	Operational (daily)

Strategic Management = S.P.I.L

• Strategy definition: long-term direction

• Process: analyze, plan, execute

• Includes levels: corporate, business, functional

• Leads to: competitive advantage

Competitive Advantage = What Makes You WIN

Examples:

• Lowest prices (Walmart)

• Best service (Apple)

• Unique product (Tesla)

Time Blocking

• Block off calendar time for each task

• Helps you focus, avoid distractions, and get more done

Mission Statement = Purpose

• Tells everyone why the company exists

• Keeps people focused and unified

Organizational Culture = SHERLS

6 Characteristics:

1. Stories

2. Heroes

3. Events/Rituals

4. Rules/Norms

5. Language

6. Symbols

SWOT = Internal + External

• Strengths

• Weaknesses

• Opportunities

• Threats
  Used for: Strategic decision-making

PEST

PEST = Big outside forces

• Political

• Economic

• Social

• Technological

PORTER’S

Porter's 5 Forces = Industry competition

1. Rivals

2. New Entrants

3. Substitutes

4. Supplier power

5. Buyer power

Control Process = S.M.C.C

1. Set standards

2. Measure performance

3. Compare to goals

4. Correct problems

Types of Control

• Feedforward = before (prevention)

• Concurrent = during (monitoring)

• Feedback = after (results)

Progressive Discipline = VWST

• Verbal warning

• Written warning

• Suspension

• Termination

The Founder (KEY THEMES)

Planning & Strategy:

• Ray used strategic planning to scale up

• Bought land → created competitive advantage
  Mission Conflict:

• Ray = fast growth

• Brothers = quality and control
  Control:

• Ray made rules for every franchise to standardize success