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aim
to analyse how behaviour is changed by its consequences
method
made box
a) measures learning thru how often animal behaviour
b) highly controlled environ
tested pigeons/rats
situations
a) operant response (uses environ to respond)
b) reinforcer (eg food thru tube)
Superstition in the Pigeon” = food shown randomly but behaviour @ time associated
key findings
how reinforcers/punishers affect behaviour; likelihood;re^
rate of reinforcement (how often food shown) important
behaviours can be conditioned w/o cause n effect
pigeons “superstitious” like humans
contribution
widespread application (advert, consumer)
repeatable
limitations
harm/stress/hunger/shocks
animals cant understand actions
cant generalise
SI
random
quant; how often behaviour happens
experimental research design