Ethnic and Religious Subcultures in Marketing

These flashcards cover key vocabulary and concepts related to ethnic and religious subcultures and their impact on marketing strategies.

Ethnic Segments

The different racial or cultural groupings that comprise the population of a country, specifically in the context of purchasing behavior.

Inclusivity in Marketing

Marketing strategies that reflect the diverse demographics of the consumer base, promoting products to include various ethnicities.

De-ethnicization

The process where a product or brand loses its cultural ties or associations with a specific ethnicity.

Acculturation

The process of cultural change and psychological change that results following the meeting between cultures.

Low Acculturation

Consumers who have not adapted to the host culture and prefer to maintain their native customs and language.

High Acculturation

Consumers who have adapted fully to the host culture, often losing connections to their native cultural practices.

Pan Ethnic Approach

Marketing strategy targeting a specific ethnic segment and gradually diversifying to reach multiple segments.

Ethnic Segmentation Approach

A method of targeting consumer groups based on their specific ethnic backgrounds and demographics.

Consumer Activism

When consumer groups persuade companies to adopt practices or policies they find objectionable, especially concerning moral or ethical issues.

Dietary Requirements in Marketing

The specific food and dietary restrictions influenced by religious beliefs that can impact consumer purchasing behavior.

Ethnic Purchasing Power

The financial capability and economic influence of various ethnic segments within a market.

Bicultural Consumers

Individuals who have adapted to a host culture while retaining strong ties to their native culture.

Demography

The statistical study of populations, including the structure, distribution, and trends within a population.

Marketing to Hispanic-Americans

Strategies designed to engage and cater to the specific cultural and consumption behaviors of Hispanic consumers.

Corporate Responsiveness

The ability of corporations to be sensitive and responsive to the needs and values of diverse consumer segments.