Customize Reports in your Property

Question-and-answer flashcards covering how to customize and create reports in Google Analytics, including key steps, options, and business use cases.

What is the maximum number of custom reports you can create in a single Google Analytics property?

Up to 150 custom reports.

Which Google Analytics feature lets you create a curated view of data by modifying dimensions, metrics, and charts?

Custom reports.

Name four elements you can change when customizing a report.

Dimensions, metrics, chart types, and filters (also summary cards or linking/unlinking the report).

How does customizing a report differ from creating an exploration?

Custom reports tailor familiar metrics for regular review, while explorations perform ad-hoc analysis to uncover deeper insights into customer behavior.

When would you choose an exploration instead of a custom report?

When you need active, ad-hoc analysis to drill down into data and discover deeper insights.

Which icon do you click to start editing an existing report like the Traffic acquisition report?

The pencil (edit) icon in the upper-right corner of the report.

How can you hide an unwanted chart type while customizing a report?

Click the eye icon next to the chart tile you want to hide.

What are the two save options after editing a report, and how do they differ?

“Save changes to current report” overwrites the existing report; “Save as a new report” creates a separate, newly named report.

Which menu action makes Session source/medium the default dimension in the edited Traffic acquisition report?

Click the three dots next to Session source/medium and choose “Set as default.”

Where in the interface do you go to create a completely new report from scratch?

Navigate to the Library section at the bottom of the Reports left-hand navigation.

After clicking "Create new report," which option should you select to build a detailed report?

Choose “Create detail report.”

When starting a report from scratch instead of a template, which starting point do you select?

Select “Blank.”

What is the name of the custom dimension used in the scratch-built example report?

member_level.

List the four metrics included in the example "Member Info" custom report.

Sessions, Total users, Purchases, and Total revenue.

Give two business questions that custom reports can help answer.

Examples: 1) What is the conversion rate for specific events or key events? 2) Which marketing campaigns contribute the most to key events? (Other valid answers: How are products performing by views/clicks/purchases? How many customers buy online after arriving via organic search?)

What steps do you follow to add a new dimension to an existing report?

In the customization screen, click the Dimensions tile, select or search for the desired dimension, add it, and apply changes.

What chart types are available when customizing Google Analytics reports?

Line chart, bar chart, and scatter plot.

Why should you give a meaningful name when saving a new custom report?

So you and other users can easily identify its purpose when accessing it later in the reporting UI.