agcom stuff

Key to graphic design is the creation of ___________ and paths for the viewer's eye to follow.

Focal points

In a portrait-oriented design, the viewer's eye usually lands at the vertical center of the page. t/f

False

The human focal zone is about the same size as:

A letter-sized piece of paper

Design Elements

Line

Color

Form

Texture

Shape

Space

Design Principles

Proximity

Proportion

Balance

Repetition

Alignment

Contrast

things that hierarchy helps us do in a design:

Directing the flow of information in a design

Guiding a viewer through the design

Calling attention to important information

Which of the following varieties of contrast do the authors recommend to create a visual hierarchy?

color

Size and scale

Texture

True or false: Small elements, thin lines, and dull colors can be useful for creating emphasis in a design.

false

How many elements do the authors suggest using to guide a viewer through a composition?

3-5

Double-truck

A secondary term for a two-page layout

Layout

A plan that imposes order and creates an arrangement that is aesthetically pleasing

Illustrated layout

A layout that incorporates images and text to grab a viewer’s attention

Spread

Layout designed across multiple pages

Which of the following layout types uses two or more visuals of similar or proportional sizes?

Panel or grid

Which layout is best in situations when you don't have large or high-quality images?

Dominant type

A/an ________ is a message you can use to get a viewer's attention.

Appeal

A _______ is someone who represents a brand and its qualities in advertisements and other promotional materials.

Spokesperson

Advertisements that give incomplete information in order to create suspense and grab a viewer's attention are called:

Teasers

File extension

The abbreviation that tells the computer what type of content a file contains

File naming convention

A set of guidelines for naming files

Filename

The series of characters used to uniquely identify a specific electronic file

best practice for creating file names?

Avoid special characters

Don't use periods

Keep your filenames short

Dr. Specht compares good file management to what household activity?

Putting away laundry 

Copyrights, like trademarks, need to be filed with the government.

False

Which of the following Creative Commons license types allows designers to remix, adapt, and build upon another's work, as long as they credit the original creator and license their new creations under the identical terms?

Share-alike

In the blog entry, which of the following does Dana Rao mention as benefits of integrating AI tools into creative careers? Choose all that apply.

It allows users to "paint" (or create) with words instead of physical or digital media.

It streamlines customer communication through auto-generation.

It can speed up a creator's existing workflow.

According to Rao's blog, what did Adobe implement to mark content as created or modified with generative AI?

Content Credentials

True or false: Creators who use Adobe products can opt out of allowing their work to be used for training generative AI.

True

Which are Adobe's AI Ethics Principles?

Transparency

Accountability

Responsibility