DMD C7 Media Convergence

Describe the definition of media convergence and the types

Convergence is known as the coming together of computing, telecommunications & media in a digital environment.

-Technological convergence, Economic convergence & Cultural convergence

Describe the advantages of media convergence

-Instant availability of news and moment-based content

-it broadens the limitations of traditional media by blending it with new media, providing instant & latest content on an int level.

-Content producers can specifically target their audience by publishing customized content.

-The cost of digital marketing has also become economical

Describe the importance of Media Convergence

-Transforms the modes of communication, news reporting & journalism by allowing more diverse perspective & greater accessibility to information across platforms

-Many new media forms are born, such as news portals/feeds/blogging/mobile applications. Fosters an environment where stories can be told in various formats to reach wider audiences

-Blends tgt content, computer networks, leading to transformation of industries & services. (allows greater accessibility of information)

-Leads to cross media, w/ content accessed through portable devices.

-New forms of content are born

Disadvantage of Media Convergence

-Media convergence can lead to misinformation and decreased quality of content.

-More competition for consumers time & attention w/ various media platforms in one device

-Audiences often feel overwhelmed with massive amounts of information overload

-The older generations and the disabled sections of the community find it hard to learn the digital skills to use different types of media

-Prone to cyber-attacks and malfunctioning

Describe how media convergence affects society

-Beneficial for small & large businesses by allowing more businesses to reach a wider audience & streamline their operations thru integrated communication platforms. (innovative marketing strategies)

-Provides unlimited accessibility & availability of information & content.

-Makes communication better, thus making our society more globalised by sharing diverse perspectives

Describe technological convergence and the importance of it

-Descries bringing unrelated techs tgt, often in a single device. Eg smartphones combining features of cameras, internet browsers, music players enhancing accessibility while contributing to the challenges of digital dependency.

-Importance: Enables innovation

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