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Groupthink
To preserve the harmony of the group, you keep your dissenting opinions to yourself
Group Polarization
Your opinions become more extreme (polarized) when you're with people who have similar ideas
Deindividuation
The loss of self-awareness and self-restraint experienced in group situations that promote anonymity and arousal.
Social Loafing
The phenomenon where individuals exert less effort when working in a group than when working alone.
Social Facilitation
The concept that people perform better on well-known tasks in group settings but worse on difficult tasks.
Foot in the Door
A compliance technique where agreeing to a small request increases the likelihood of agreeing to a larger request later.
Door in the Face
You make a large request first, expecting that the person will refuse, making them more likely to agree to a smaller request.
Central Route to Persuasion
A method of persuasion that focuses on the facts and content of someone's argument.
Peripheral Route to Persuasion
A method of persuasion influenced by superficial cues such as attractiveness or reputation.
Reciprocity
The social norm of responding to a positive action with another positive action.
Social Proof
The tendency to look at others' behavior to determine what is appropriate in a given situation.
