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Population
a group of existing objects (e.g. the set of all stars within the Milky Way galaxy) or a hypothetical and potentially infinite group of objects conceived as a generalization from experience (e.g. the set of all possible hands in a game of poker).
Census
the complete enumeration of a population or groups at a point in time with respect to well defined characteristics: for example, population, production, traffic on particular roads.
sample survey
a study that asks questions of a sample drawn from some population in the hope of learning something about the entire population
sample
a subset of the population
Convenience sample
only members of the population who are easily accessible are selected
bias
prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
Voluntary Response Sample
A sample which involves only those who want to participate in the sampling
random sampling
a sample that fairly represents a population because each member has an equal chance of inclusion
simple random sample
every member of the population has a known and equal chance of selection
stratified random sample
a sample from selected subgroups of the target population in which everyone in those subgroups has an equal chance of being included in the research
Strata
layers
cluster sample
obtained by selecting all individuals within a randomly selected collection or group of individuals
cluster
A number of similar things grouped together
Undercoverage
occurs when some groups in the population are left out of the process of choosing the sample
non-response bias
bias introduced to a sample when a large fraction of those sampled fails to respond
response bias
anything in a survey design that influences responses
wording of questions
The most important influence on the answers given to a survey. Confusing or leading questions can introduce strong bias, and changes in wording can greatly change a survey's outcome. Even the order in which questions are asked matters.
Observational study
research that gathers data in a real-world setting without intentionally manipulating any variable
experiment
A research method in which an investigator manipulates one or more factors to observe the effect on some behavior or mental process
confounding variable
in an experiment, a factor other than the independent variable that might produce an effect
Treatment
a specific condition applied to the individuals in an experiment
experimental units
individuals on whom an experiment is performed
Subjects
individuals who are obliged to submit to a government authority against which they have no rights
Factors
the explanatory variables in an experiment
levels
the specific values that the experimenter chooses for a factor
Comparison
Examination of two or more objects with reference to their likeness or unlikeness.
Random assignment
assigning participants to experimental and control groups by chance, thus minimizing preexisting differences between those assigned to the different groups
Control
standard for comparison
Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
Completely randomized design
When the treatments are assigned to all the experimental units completely by chance.
blinding
any individual associated with an experiment who is not aware of how subjects have been allocated to treatment groups
double-blind procedure
an experimental procedure in which both the research participants and the research staff are ignorant (blind) about whether the research participants have received the treatment or a placebo. Commonly used in drug-evaluation studies.
statistically significant
an observed effect so large that it would rarely occur by chance at least 5% correlation.
blocking
Different groups receiving different treatments
Block
a group of experimental units that are known before the experiment to be similar in some way that is expected to affect the response to the treatments
randomized block design
the random assignment of experimental units to treatments is carried out separately within each block
Matched pair design
a design in which one creates a set of two participants who are highly similar on a key trait and then randomly assigns individuals in the pair to different groups
placebo
something which has a positive mental effect, but no physical effect
placebo effect
the phenomenon in which the expectations of the participants in a study can influence their behavior
cause and effect
A relationship in which change in one variable causes change in another
lack of realism
When the treatments, the subjects, or the environment of an experiment are not realistic. Lack of realism can limit researchers' ability to apply the conclusions of an experiment to the settings of greatest interest.
informed consent
An ethical principle requiring that research participants be told enough to enable them to choose whether they wish to participate.
Confidential
communicated in trust; secret; private