Marketing Mix

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8 Terms

1
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marketing mix

set of controlled and connected variables

2
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product

any goods or services

3
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place

distribution channel; where you exhange goods

4
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price

value of money exchange of product

5
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promotion

complete set of activities which communicate the product, brand or service to the user

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people

ultimate marketing strategy

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process

systems and procedures a company use to create, deliver, and manage customer experience

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packaging

silent hero in the marketing world