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Public Opinion
the way the public feels about certain issues. This term is a tricky one, since it is hard to take into consideration how every person feels about every subject.
Factors that affect the way the general public feels about certain issues and ideas
Educated and Uneducated
Wealth
Historical and current events
Sample polling
asks a small group of people their opinion on an issue with the intention that this sample will be representative of society at large
Entrance/Exit polling
ask people for whom they voted for as they enter or exit the voting stations. successful in predicting the outcome of the election before the actual results are announced.